My, oh my. H&M just keeps topping what you think is untoppable! The newest collaboration has been announced and they have pulled out all the stops to trump the amazingly successful Marni collaboration. They have hooked up withe fashion force of nature that is Anna Dello Russo. Currently Fashion Director at Large and creative consultant at Vogue Japan, Dello Russo is a self confessed fashion victim. She was famously described by photographer Helmut Newton as a “fashion maniac” and is the one to look to for extreme, intense and utterly bonkers super styled outfits that are endlessly documented by style photographers and broadcasted globally through the web.
Her most intense fashion passion is for accessories, so this is the focus of her collection for H&M. Available from 4th October, 2012, at the peak of the global fashion weeks, in around 140 stores worldwide and online, the collection features jewellery, sunglasses, shoes, bags and a trolley allowing H&M customers uniqueness at an affordable price.
“I am excited by this collaboration: this is the first time H&M have involved a Fashion Director in a special project. This is the sign of an important evolution in fashion, and I am both thrilled and humbled to be the one chosen to lead it. I wanted to create precious accessories that are impossible to find. As a stylist I know accessorization is essential: it is the personal touch to any outfit. With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day”, says Anna Dello Russo.
“It’s been extremely exciting to involve Anna Dello Russo in this project, something completely different from what we have done before. Anna has a fantastic eye and a strong taste, apart from being a veritable fashion icon. She produced an extravagant range of accessories that will get H&M customers and everyone in love with fashion excited. The collection is a celebration of excess, fantasy and decoration” says Margareta van den Bosch, Creative Advisor at H&M.
I’d get sharpening your elbows from right now, in readyness for the scrum to get your paws on some of this!