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“Blink” Events: H&M launches ‘Design Award’

H&M has announced the launch of a new design award aimed at empowering and supporting  graduates from major design colleges around Europe, as well as inspiring upcoming generations of designers. The selection is being made from fourteen major design colleges across six countries. The participating colleges are Beckman’s College of Design, Stockholm and Borås Textilhögskolan, Borås in Sweden; DKDS, Copenhagen and Design Skolen Kolding, Kolding in Denmark; Universität der Kunste UdK, Berlin, University of Pforzheim, Pforzheim and Weissensee, Berlin in Germany; University of Brighton School of Architecture & Design, Brighton, Central Saint Martins, London and London College of Fashion, London in Great Britain; ArtEZ Institute of Arts, Arnhem and AMFI, Amsterdam in the Netherlands; Royal Academy of Fine Arts, Antwerp and La Cambre, Brussels in Belgium. The winning designer’s collection will be showcased at Stockholm’s Mercedes-Benz Fashion Week on 1st February 2012, along with a prize of €50,000. The winner will also get the chance to have chosen pieces from their collection sold in selected H&M stores later in the year.

“I’m very excited about the H&M Design Award. It´s our first ever prize for new young designers, and it’s been such an inspiring experience to meet these talented graduates, to hear the vision behind their collections and to see the final result. With the award I hope we encourage young designers around the world to believe in themselves and their creativity. I can’t wait to share the experience with everyone on-line.” Ann-Sofie Johansson, H&M Head of Design.

From 13th January everyone with an interest in fashion can follow the awards process online through a series of films at designaward2012.hm.com. Videos and images of the graduates work will be posted online, meaning everyone gets to follow the progress of the award and to see 2012’s best new talent from around Europe. H&M’s Head of Design, Ann-Sofie Johansson, will blog about the process, and there will also be interviews with judges and glimpses into life at some of the world’s most prestigious fashion colleges. Visitors to the site can also vote for their favourite collection, the winner of which will receive a special People’s Prize. What a great opportunity to get involved! We’ll be following all the stages for sure. What an exciting addition to the fashion calendar.

Enjoy! Lucy

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2 Responses to ““Blink” Events: H&M launches ‘Design Award’”

  1. […] = [];}We’re at the next stage of the inaugural H&M Design Award. Here’s our first post on this, so you catch up if you missed […]

  2. allsaints says:

    Inspiring quest there. What happens next? Good luck!

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