You may know me as a fashion blogger, but actually my ‘day job’ is as a fashion designer and creative consultant. One of the brands that I am currently honoured to be working with is the brilliant British runningwear brand, Iffley Road. I am the design element of this business, helping Bill and Claire, Iffley Road’s founders, turn their concepts, thoughts and aesthetic ideals into reality. That reality is a perfectly refined, functional, modern yet somewhat elegant collection of items to make up the perfect running wardrobe.
My first pieces for them have just gone live on the Iffley Road online shop, and will also be on Mr Porter and on the shelves in Barneys New York. Very, very exciting times. I must say that the creative consultancy relationship is a wonderful one when you have clients like Iffley Road. They have a clear vision, a clear call to action when developing new styles, and a very strong aesthetic. They don’t just express that aesthetic through the product, wonderful packaging and great branding. They also express it in very artistic ways, like the current limited edition, anniversary running top featuring artwork by graphic artist Richard Mitchelson, and also like this wonderful animated film.
To celebrate the anniversary of the world’s first sub 4 minute mile ran by Roger Bannister on 6 May 1954, Iffley Road commissioned British animator, Hugo Glover, to create a piece dedicated to some of the Icons of British Running, past and present. It is a lovely thing, whether you are an avid runner or not. Please also take a look at the film “Behind the Icons” to see how the animation was made, showing all of the intense creative work that went in to this film.
If you’d like to know more about our creative consultancy services, just look here.