We were sent a press release for The Blank Sheet Project. Often, I skip over these things as we try to deliver you unique content, but something drew me in. As a creative, I often have that ‘blank sheet of paper’ moment, so I was intrigued by this particular project which explores how globally known creative names approach that moment. Some very clever marketing by the paper company behind this project, Arjowiggins. The goal of The Blank Sheet Project is to encourage individuals and businesses to be more innovative, thoughtful and sustainable. It asks creatives, if given a blank sheet of paper ‘how will you leave your mark?’
This interview is with Diesel founder and chairman, Renzo Rosso. I love Rosso’s approach, and that his mantra is ‘be stupid’. He explains ‘When you did things before others, they think you are stupid … smart people think how things are today but stupid people are those who think how things could be.’
Here’s a link to the interview. Sorry that I couldn’t embed it but that was beyond my technical abilities! For more inspirational posts, click here. For more interviews with brilliant creatives, click here.