This is the final part of our interview with Lidewij Edelkoort, and I think that may be just as well as several people have asked me if I work for Li or if I have something to do with Trend Tablet. The answer to both of those questions is no- but only because I haven’t been asked!
In 2005, Aid to Artisans honoured Li with a Lifetime Achievement Award, and in 2008, on behalf of the French Minister of Culture, Didier Grumbach, President of the French Fédération de la Couture, honoured Li by awarding her Chevalier des Arts et des Lettres, amongst many other honours and awards so she has many, many amazing career highlights, so we were wondering if there was a moment that felt more significant than the others…
“Blink”: The final question we have for you is to ask what has made you proudest in her career?
Lidewij Edelkoort: I have recently been awarded the Prins Bernhard Cultuurfonds prize in the Netherlands for outstanding contribution in the fields of design, fashion and trend forecasting, which was a wonderful surprise as they just turned up on my Amsterdam office’s doorstep with a film crew, unannounced, to give me the award. It feels like an incredibly important acknowledgement and validation for myself and also for my peers. One of the most significant aspects of this award is the ability to set up a foundation (The Prins Bernarhard Cultuurfonds prize awards €75,000.00 to the winner) and I’m just waiting for it to be put together. My plan is to create a ‘floating institute’ that could move from school to school, location to location, both literally and virtually.
Really, every day is a great career moment for me.
The work changes constantly. The diversity is a constant creative trigger. I’m never bored and for that I consider myself very lucky. Even if I’m traveling delivering the same trend lecture over and over, it changes thorough the impact of the location and the audience, which is an inspiration in itself.
We’re constantly looking at how we can deliver information in new ways, particularly in how we can reach emerging designers, small businesses and emerging countries. In this time of crisis, it’s important to offer that option, so we’ve created Trend Union Online Forecast; a more affordable, accessible, closer to the season option. We’ve also launched the Trend Letter, a sister service to Trend Tablet, which is a premium curated tool delivering a weekly input of inspiration, analyzing fashion shows and brand strategies, and noting the exhibitions, books and culture that will trigger trends.