With huge thanks to my Fairy Godmother, Lisa, and the whole Savoy team I had the most extraordinary pleasure of being their blogger in residence for one night in August. I think I may well have been spoilt for life, as I’m sure has everyone who has ever crossed The Savoy’s threshold.
You’ll be seeing a couple of posts about my long-standing love affair with The Savoy, which started when I was a fashion student researching the 1920s, and I wanted to start with a rather timely reminder to the International Fashion Industry. Yes, I stayed in the suite just for you all. I took one for the fashion team. No, no don’t worry, it wasn’t too much of a hardship!
New York Fashion Week is well underway, which means that London Fashion Week is imminent. The fashion hoards will soon be descending on London town to search out the newest, hottest and most exciting fashion labels. You fashionistas may be tempted to stay in the newest, hippest hangouts that London town has to offer – but I entreat you to instead indulge in some wonderfully old-school glamour.
Not only is The Savoy pretty much next door to Somerset House, where many of the catwalk shows are held as well as being the location for the LFW exhibition, it is also a heavenly design haven where at every turn you are greeted by the most wonderful attention to detail. The hotel experienced a very thorough make-over and was reopened under Fairmont management on 10th October 2010. The renovation meticulously returned the hotel back to its former grandeur, inspired by historically correct design schemes. You step through the Strand entrance doors and are immediately immersed in a kind of accessible, welcoming luxury that is a very rare thing.
So, let’s get down to the nitty gritty of why you should choose The Savoy as your home from home (for the utterly blessed) or even just a momentary escape from LFW (for the rest of us)…
First things first, The Savoy has a long standing fashion history. From being one of the first London locations where society ladies could socialise and show off their new frocks, to being the place where Guccio Gucci, founder of the Gucci fashion empire, worked as a porter in 1921 and found inspiration to launch his first luggage collection, to being the shoot location for the AW’14 Givenchy campaign.
In a wonderfully circular fashion, Gucci also shot last year’s Bamboo Collection campaign video in the hotel too.
So, now that we have established their fashion credentials, let’s look at some of the things that The Savoy can offer you to take the edge off all your hard Fashion Week work. Ensure you keep your energy levels up with breakfast, a cup of Savoy tea or a fabulous and very special afternoon tea, which can all be enjoyed in the Thames Foyer for residents and non-residents alike. You will be treated like a member of royalty, served with utter care and discreet attention while you fiddle with your instagram or discuss the merits of the show that you’ve just seen. You can leave all of your heavy shopping bags at the cloakroom, take a deep breath and give yourself a much-needed moment from 8am through until 5.45pm.
If a cuppa isn’t quite enough to mend your weary fashion soul, then you could even hit The Savoy’s beauty and fitness spa. Pack your swimming costume (Norma Kamali obvs) and make use of the swimming pool and spa facilities (non-residents just need to buy a day pass or book a treatment at the spa).
If you’re in need of something a little more powerful, we can highly recommend the cocktails in the darkly sophisticated Beaufort Bar. There’s even one created as a tribute to Coco Chanel (Grey Goose infused with rose and jasmine, Lillet Blanc, Red Wine and Blackberry Reduction, Moët & Chandon 2004. Served in an 1890s wine glass and garnished with jasmine and rose tea spray and black sugar pearls presented in a small caviar tin, if you please). The bar is open from 5pm to 1am, so there is plenty of time for you to try out every single one of their original cocktail creations at your leisure.
So, that’s our recommendation to make your London Fashion Week even more wonderful, and all within quite literally a hop, skip and jump along the Strand from Somerset House. I will see you in the bar. I will be the one sipping a Blue Angel, inspired by Marlene Dietrich because, after all that fashion frenzy, I just vant to be alone…
With huge thanks again to The Savoy’s team for taking such wonderful care of me, and also to EnVeritas for this incredible and unforgettable opportunity.