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“Blink” London Fashion Week: September 2014

 

LFW, September'14 at Somerset House

LFW, September’14 at Somerset House

London Fashion Week has been an amazing whirlwind since Friday. It all ends tomorrow and the fashion pack move on to Milan. We have discovered some exciting new names, seen wonderfully creative collections from established brands and also spotted some very stylish people. We’ll be sharing all of that with you right here so keep an eye out so that you don’t miss a thing.

Aside from all of the surface-level beauty and the cerebral inspiration behind every creative decision, there’s another level of the fashion industry that is urgently important and one that I was delighted to learn much more about through the special LFW film screening arranged by Orsola de Castro of an AEG produced film ‘The Next Black’, a documentary exploring the future of clothing, the question of sustainability, ethics and the role of technology in driving both the fashion industry and fashion consumption forward in a new, more functional and, well, sustainable way.

Here it is. Please clear 45 minutes in your hectic schedule, make yourself a cup of tea and take a thought-provoking look in to the future. I promise you that it will be time well spent.

 

It really is easy to make a difference. I’d prefer to make that difference while we still have a choice in the matter.

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