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“Blink” London Fashion Week: Teatum Jones, AW’13

If you have been following this blog for a little while, you may well have picked up on the fact that there are a few brands that we have fallen deeply in love with, and Teatum Jones is certainly one of them. For the past few season’s I have had the privileged to be invited to preview the duo’s collections and attend their shows, launches and events. It’s always such a treat. I have rarely come across a label who embrace the research stage with such brio, such passion and such creativity. It’s wonderful to hear Catherine Teatum and Rob Jones excitedly explain where the inspiration for each collection started, how the journey unfolded for them and how all of the elements perfectly fit together in their wonderfully creative vision.

This season Teatum Jones started by becoming fascinated with ‘Lolita’, the classic novel by Nabakov filled with twisted associations and deep, dark tensions. They then moved on to discovering more about the author, discovering his poetry, his life as a scholar, his relationship with his wife and that he was also a noted lepidopterist- that’s butterfly collector to you and me. The story behind this collection embraces the transience of youth, fragility and innocence, captured artfully in the combined textures, tender fluidity versus firm form, gloriously painterly pattern contrasted with graphic polka dots, subtle androgyny and almost ‘uniform’ feeling clean lines.

Delightfully, this collection reworks some styles that have become the Teatum Jones classics (the Biker and the shirt dress) as well as introducing some stunning new silhouettes. Their focus on craftmanship, textiles and a unique print handwriting makes this collection one full of subtle surprises and moments of pure fashion joy.

Teatum Jones AW'13 mood board

Teatum Jones AW'13 mood board

Teatum Jones AW'13 mood board

Teatum Jones AW'13 mood board

Teatum Jones AW'13 show planning

Teatum Jones AW'13 show planning

Teatum Jones AW'13 look book shots

Teatum Jones AW'13 look book shots

Teatum Jones AW'13 look book shots

Teatum Jones AW'13 look book shots

Teatum Jones AW'13 collection presentation at The Dorchester

Teatum Jones AW'13 collection presentation at The Dorchester

Teatum Jones AW'13 collection presentation at The Dorchester

Teatum Jones AW'13 collection presentation at The Dorchester

Teatum Jones AW'13 collection presentation at The Dorchester

Teatum Jones AW'13 collection presentation at The Dorchester

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