This new London label, 1205, is a really interesting one for many reasons. Firstly, it’s been founded my St Martins graduate, Paula Gerbase after honing her creative skills working on womenswear at Hardy Amies and then as Head Designer for Savile Row tailor, Kilgour. The next thing that I really like about this label is that it feels very utilitarian, however it is still incredibly refined, tailored, considered and sophisticated expressed through a really subtle and selective colour palette. Finally, the collection works for men and women. Some items are exclusively for men, and some for women, but then there is a section of the offer that is unisex- or perhaps better explained as flexible enough to appeal to either sex, and look good on whoever chooses to wear it.
As there’s something of a sexual revolution taking place right now (men modelling as women, women modelling as men, the androgynous look feeling really appealing etc etc) the emergence of more labels or collections offering unisex, or non-sex-specific collections feels like the perfect way forward.
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