“Blink” Retail: Atterley Road launches

We’re sent lots of press releases and information about new stores, products and launches. I have to say that not many of them make it on to the blog as we strive to share things that have the “Blink” perspective, and that we find exciting, inspiring and innovative. In the case of Atterley Road, there was no doubt about us sharing the news with you, as upon looking into what this new online fashion store is about, I managed to find a Whistles Tshirt that I’d been told was sold out in the size I wanted, alongside lots of other brands that I really love. Result!

The site concept is that it’s an online version of the perfectly curated high street. The word “Atterley” is a pun on the French word “atelier”. Atterley Road is home to a selection of products from Jigsaw, Whistles, Iro, American Vintage, Petit Bateau, Hartford and many more fantastic brands. The founder of Atterley Road is Katie Starmer-Smith, formerly at Jigsaw. I was really interested to know what inspired Starmer-Smith to launch Atterley Road…
“In the last decade the high street has changed almost beyond recognition – the boutiques, the independents, the kind of places where you would find that one off have all but disappeared as they are pushed out by the big chains. So we head online in ever greater numbers looking to fill that void and yet so many women I know find the experience completely overwhelming. Unless you are prepared to trawl dozens of individual sites your choices are limited to either cheap, fast fashion on one hand or very expensive designer fashion on the other, which for most of us is out of reach. Where is the site for women who want beautiful clothes, impeccable service and boutique experience – all at an accessible price? With Atterley Road we are aiming to fill that gap.” says Katie Starmer-Smith.

Well, I can attest to the fact that the online shopping experience with Atterley Road is easy and straight forward. I’ll let you know about the ‘impeccable service’ once my parcel arrives…

Here are some shots of product that’s proving very popular on the site so far-

 Jigsaw Printed leather satchel, £99.00

Jigsaw Printed leather satchel, £99.00

 Des Petits Hauts Kelly quilted jacket, £134.00

Des Petits Hauts Kelly quilted jacket, £134.00

 Filippa K Print wool crepe dress, £175.00

Filippa K Print wool crepe dress, £175.00

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