“Blink” Retail: Ding Dong, Selfridges!

Selfridges know how to put on a good show, and this Christmas it’s a show of their Christmas campanology skills. The tall atrium space has been filled with a series of huge, glossy bells that move up and down while ringing out festive chimes. It is really lovely and very atmospheric. Not too schmaltzy, but striking the perfect note (urgh) between sweet and chic.

Selfridges Christmas bells

Selfridges Christmas bells

Selfridges Christmas bells

Selfridges Christmas bells

We love this video showing how the Christmas windows came together too.

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