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“Blink” Retail: Escape with Heidi Klein

Hands up who needs a holiday? All the hands in Blink Towers are now pointing skywards… It’s that time of year when we all yearn to be laying down somewhere sun-baked, away from the ‘Is it? Isn’t it?’ Spring weather. Well, in mental prep for that here’s some highlights form the new Heidi Klein collection. The Spring Summer ’14 offer is inspired by a selection of desirable destinations, each bringing with it a different mood, look and detail for you to be tempted by. From Seville to Rio to Jaipur, this is a veritable global tour of glamourous swimwear and beach cover-ups.

We asked Heidi about the inspiration behind this collection, and she told us this:

“My inspiration for each collection comes from the customers themselves, what they want, what they don’t want, etc.  Our customers in the 2 stores are our best focus groups and so we always listen to them. I also take inspiration from my holidays with family and friends, and also from the gorgeous places I have yet to visit.  There are such exquisite destinations around the world, and each of us has our own favourites that we return to time after time.  I try to bring those places alive with each story in the collection.”

Caicos swimsuit from Heidi Klein, SS'14

Caicos swimsuit from Heidi Klein, SS'14

Saint Maxime bikini from Heidi Klein, SS'14

Saint Maxime bikini from Heidi Klein, SS'14

Jumby Bay bikini from Heidi Klein, SS'14

Jumby Bay bikini from Heidi Klein, SS'14

Persia dress from Heidi Klein, SS'14

Persia dress from Heidi Klein, SS'14

If you’d like to immerse yourself further in the fantasy holiday life of the Heidi Klein woman, pop your shades on, grab a Pina Colada and watch this beautiful video shot by Jonathan Glynn-Smith featuring the very beautiful model, LeCall.

You can shop this collection instore at Heidi Klein, on their website or at Avenue 32.

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One Response to ““Blink” Retail: Escape with Heidi Klein”

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