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“Blink” Retail: Heidi Klein x Selfridges, just for you

Heidi Klein has teamed up with wonderfully creative embroiderer Laura Lees to offer Selfridges shoppers the chance to personalize their HK product in a very luxurious way. You can have your initials embroidered in gold thread on swimwear and accessory purchases this Friday 15th and Saturday 16th of May from 12-8pm both days.

Heidi Klein x Laura Lees x Selfridges personalization service. #embroidery. #Espadrilles, #Blink London

Heidi Klein x Laura Lees x Selfridges personalization service

We wanted to offer the Selfridges shopper something personal this summer.  Having your initials sewn on to your bikini or espadrilles by Laura Lees is a luxurious touch we hope shoppers will enjoy. It’s great for gifting and our new girls collection,” says co-founder Penny Klein.

I wonder if I can twist Laura’s arm and have her embroider “Blink” on a bikini for me? For more retail news, just look here.

Enjoy! Lucy

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