Wwwwhhhhhhooooooaaaaaaaaaa. My fashion prayers have been answered! It’s a tough fashion life when you have champagne taste but a beer budget (oh the glamour of running your own business!). Well, it was a tough call until H&M introduced their genius fashion collaborations.
The designer who’s collection I, season after season, lust after the most is that of Isabel Marant. Can you imagine how excited I was this morning to wake up to an email from H&M announcing that its autumn collaboration is this very Parisian designer! With her effortless, urban yet boho chic style, Isabel Marant has single handedly changed our perception of French fashion as well as created trends imitated by the whole fashion high street.
Put 14th November in your diary with multiple reminders, alarms and extra post it notes just to be sure, as this is the launch date for this collection in around 250 stores worldwide and online, the collection features clothing and accessories for women and teenagers. Isabel Marant will also, for the first time, create a collection for men.
“I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality” says Isabel Marant.