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“Blink” Retail: Queen Kamali gets even more Active

If you read my post about Surviving LFW by escaping to The Savoy for some calm, quiet time, you will have spotted that when advising you to try The Savoy’s pool I suggested donning a Norma Kamali swimsuit for the occasion. Well, I figured that 1) you’re a fashion conscious individual, 2) you are rather sophisticated and 3) that you appreciate timeless yet brilliant design if you’re someone who would appreciate the joys that The Savoy has to offer.

I design a couple of swimwear collections as part of our consultancy service, and I have to say that through my years of researching the best of the best in swimwear, Kamali is pretty much Queen. She has built a decades long career around doing marvellously innovative things with jersey. In a wonderfully fatalistic fashion moment, the same day that I posted about wearing Norma Kamali to complete your restorative lengths in style, I also came across a whole new and exciting collection of Kamali styles in Selfridges. I think this must be a recent addition as I haven’t noticed it before.

Norma Kamali Active in Selfridges

Norma Kamali Active in Selfridges

If you train, or if just like to look like you train, then this is the collection for you. Reminding me of Hot Gossip meets High Disco this collection features graphically go faster style ‘spliced’ inserts, either in mesh, high sheen or bright metallic silver and I want it ALL!!!!

Norma Kamali Active in Selfridges, images swiped from the Norma Kamali online shop

Norma Kamali Active in Selfridges, images swiped from the Norma Kamali online shop

Norma Kamali Active in Selfridges, images swiped from the Norma Kamali online shop

Norma Kamali Active in Selfridges, images swiped from the Norma Kamali online shop

Norma Kamali Active in Selfridges, images swiped from the Norma Kamali online shop

Norma Kamali Active in Selfridges, images swiped from the Norma Kamali online shop

And who but Norma Kamali could get away with having a maxi dress in an active collection?

Norma Kamali Active in Selfridges, images swiped from the Norma Kamali online shop

Norma Kamali Active in Selfridges, images swiped from the Norma Kamali online shop

Pure perfection. Do take a look in Selfridges or at Kamali’s online shop as there’s lots more to this offer including some fabulous swimwear for you to wear during your trip to The Savoy!

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