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“Blink” Retail: SS’14 Press Days: Wallis

This time last week we were in the midst of a flurry of Press day activity. It’s great to gain a deeper insight, not only into the season ahead, but also into the way each brand wants to present themselves and express their personality. At a multi-brand presentation like the Arcadia one, this is especially interesting. I hit the event expecting just to be excited by Toppers (more of that to come), and to see what Miss S were saying(more of that to come too), but in fact the brand that made the biggest impression was Wallis who were showing their W collection.

It was a small but perfectly formed selection spread across two rails, expressing just a couple of trend stories in a clear and precise way. I am not their target audience, but that doesn’t stop me from appreciating that they have created something really quite special for their particular customer. Chic, refined, fashion relevant and beautifully designed. Here’s some of my favourites from this collection…

Wallis SS14

Wallis SS14

Wallis SS14

Wallis SS14

Wallis SS14

Wallis SS14

Wallis SS14

Wallis SS14

Wallis SS14

Wallis SS14

There’ll be more Press Day highlights to come and if you’d like to catch up on more retail news, click here.

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