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“Blink” Retail: Victoria Beckham opens on Dover Street

The hoardings have been up on 36 Dover Street for some time and we’ve been wondering what the first Victoria Beckham store that was being created behind them will look like. Well, now we know. Just as the label has proven to be a wonderful surprise of chic upon chic, so the very first Victoria Beckham store is too.

The multi-award-winning London-based architect Farshid Moussavi has designed a space that is in equal parts elegant and also innovative. With miles of polished concrete, the latticed ceiling, high shine stainless steel panels and sharply cut diagonal lines this is an imposingly graphic interior.

Victoria Beckham in her first own label store,  36 Dover Street

Victoria Beckham in her first own label store, 36 Dover Street

Victoria Beckham store interior, 36 Dover Street

Victoria Beckham store interior, 36 Dover Street

Victoria Beckham store interior, 36 Dover Street

Victoria Beckham store interior, 36 Dover Street

Beckham herself selected the pieces of the collection for the stores launch, some of which are unique to Dover Street. Here you’ll also see the first small leather goods collection, crafted from ultra soft calf leather.

Huge congratulations to Beckham and her team. This is a world-class addition to London’s fashion retail experience. Perhaps next she’ll decide to show in London Fashion Week too? We can only hope.

For more retail news, just look here.

Enjoy! Lucy

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