I think that this is absolute genius so had to share it with you. I know it’s outside of our usual content type, but it is somewhat reflective of many of the values we at Blink London hold dear. This Bodyform ad is the first of it’s product type to actually feature blood (although not THAT kind of blood…), and through doing so is utterly empowering, game-changing and brilliant. The ad’s caption is this:
No blood should hold us back – and periods shouldn’t stop us from keeping fit.
New feminism now reaching and affecting the mainstream in a very exciting way and we can’t wait to see more of the same…
Visit http://www.bodyform.co.uk/redfit to find out more.