When I think of Adidas and designer collaborations, the first name that comes to mind is Stella McCartney. I guess that might be the case for most people. After all, the Stella for Adidas collection is really fabulous and highly covetable so I don’t feel to bad about that.
In actual fact, the Stella hook up is the second designer collaboration for Adidas. This year is the tenth anniversary of the Y3 collection, the name of the Adidas collaboration with conceptual and utterly innovative Japanese designer, Yohji Yamamoto. Yamamoto is one of the longest standing and most influential designers out of Japan, alongside Comme des Garcon’s Rei Kawakubo and Issey Miyake. The Y3 collection is less about functional sportswear and more about a sports inspired take on relaxed fashion, expressed with Yamamoto’s signature sculptural shapes and innovative detailing.
The new Y3 store is a clean and open space on Covent Garden’s Floral Street, subtly reflecting the Adidas three stripe signature through the triple shelving. The use of mirrors helps to show the detailed elements of the footwear collection in 360 degrees. The shoes in the Autumn collection deserve that additional focus as they are quite stunning, from the refined Y3 trainers to incredible platformed designs with amazing furry inserts.
Y3 will also be popping up in Selfridges new Denim Studio with a special collaboration from 19th August, so if you’re a fan of this brand then be sure to go and see it.
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The other day I was researching a lecture that I was planning on brands and how they interact with social media. I chose Burberry as my case study because even though they celebrate their heritage and roots at every turn, they are also very possibly the most progressive of luxe labels when it comes to the way they interact using social media, constantly embracing new opportunities and also driving this field forward. I knew pretty much what Burberry had been up to in this field, and then I came across a new initiative that they had introduced at their AW’13 show in February. If you fell hard for any of the new coats or bags shown in that wonderful latex, skin printed and heart filled collection, you could order one (or ten?!) straight from the catwalk, with the additional free option to have your name engraved onto the metal coat tag or on the bag plate. Now that really is a bespoke service.
Aside from the joy of owning a piece of new season Burberry before the rest of the planet, and having it personalized to boot, each of these items will also feature some rather snazzy in-built technology. By passing your smart phone over the product, or by standing in front of special mirrors in the Regent Street store, you will reveal video footage showing your selected style’s journey from inception to production. Amazing.
This just leaves me wondering what on earth they’ll come up with next.
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I have no idea why they have chosen this scheme featuring golden dinosaur skeletons for the Bond Street Louis Vuitton store, but they are fabulous never the less. If anyone knows of a deeper message behind this look, do share. Thanks!
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We always find such incredible and exciting new accessory brads at London Fashion Week‘s Somerset House exhibition. As shoes are a particular weakness of mine, I was delighted to spot these rather gorgeous heels from Richard Braqo.
A graduate of Parsons in NYC, Braqo is producing his rather seductive footwear in the very best factories in Italy. He has previously collaborated on a sell out collection with Cesare Paciotti, as well as working with Acne Studios and Helmut Lang. His own label collection features super luxurious fabrications, stunning attention to detail and a subtle yet undeniably sexy handwriting.
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