This collection continues in a smooth evolution from the AW’12 and SS’13 collections, referencing silhouettes that the design team have already explored. To see this is a sign of an assured handwriting and identity building, which reflects that this brand is indeed behaving like a truly innovative label.
The minimalist and over-scaled silhouettes are balanced by the clever proportion combinations, creating some wonderfully sophisticated looks (on my shopping list!) as well as some looks that are more akin to the more youthful Topshop customer. The addition of Mongolian sheepskin adds a perfect level of texture in to the mix with the glossy, high shine leather, flashes of sequin sparkle, matte crepes and felted wools. The print helps clarify the mood of faded English heritage interiors, and works gorgeously when translated into knitwear. The breadth of colours sometimes doesn’t feel totally cohesive, but when you consider this will be dropped in to the store in various stages, it makes more sense.
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