There are very few books that truly give you an insight into the fashion design process. Most fashion books are rather glossy, highly photoshopped, coffee table numbers but ‘Fashion Design Research‘ is a truly useful tool for students who are embarking on a fashion design education. Congratulations to Ezinma Mbonu for delivering a thorough, deeply considered and practically supportive book, clearly explaining how to approach the search for inspiration. Yes, there is a process, a plan, key tools and methods.
I also love this book because I teach at LCF on fashion forecasting and fashion design in industry, with a big emphasis on the critical importance of research. It’s wonderful to have a book dedicated to this, backing up the fact that inspiration needs to be searched for, tracked down and pursued. We designer’s don’t just wake up one morning with the whole of the season ahead neatly explained in a dream! Most of us spend an inordinate amount of time at a desk in a studio, so stepping outside of the daily grind through solid researching techniques is super important.
Any student who refers to the protocols outlined in this book will be setting themselves up with a brilliant foundation of researching practices that will serve them incredibly well once they start working at any level of the fashion industry. There are insightful images showing how designers use sketchbooks, develop colour palettes, incorporate vintage inspiration, work with textiles and put together their portfolios, alongside case studies from people like the designers Erdem and Anne Valerie Hash.
Ezinma is a Senior Lecturer on the BA (Hons) Fashion course at UCA Epsom, as well as having previously founded her own label so this book is coming from a highly experienced and informed academic perspective.
“Innovative design is the result of strong investigative research undertakings. The intention of this book is to unpack the research process by focussing on the core elements that you will need to engage with as a fashion student to ensure that you develop your ideas creatively and thoroughly.”- Ezinma Mbonu
For more fashion inspiration, why not have a look here.