Somerset House was the key destination for the fashion crowd once again, and this time they were all gathered to celebrate something a little greener than usual, and we aren’t talking about the fact that khaki is having a major fashion moment.
On 22nd April 2010 (Earth Day) Somerset House hosted the ‘Estethica‘ press day. One of the aims of this event was to celebrate eco-friendly and sustainable fashion brands, presenting them as a viable and desirable part of mainstream fashion. Young designers face a fashion industry that must reassess its values, from the perspective of customer pressure and also due to global ecological and economic issues. The desire for transparency means that every brand will soon need to have a crystal clear conscience on the who, what, where from and why of each and every aspect of their product. The BFC and The Centre for Sustainable Fashion, under the ‘Estethica’ umbrella do a great job spotlighting the fabulous brands coming through with brilliant ethical credentials. Here are some of our favourites from this presentation….
Goodone’s A/W 10-11 collection certainly exceeds what recycled fashion is about with their unique designs. Founder, Nin Castle says “We want to push a new level of quality within up-cycling by mixing surplus luxury fabrics with used garments. This season we have introduced new textiles such as cashmere off-cuts and end-of-roll British knits, allowing more freedom of design without losing sight of our strong and feminine look”.
Nina Dolcetti’s beautiful shoes are constructed from off-cuts and unwanted pre-consumer waste. The leather used in the ‘On Cloud Nina’ collection introduces a series of ethically sourced vegetable and tanned leathers. The heels are formed from sustainably sourced cork and wood. Even the soles are made with recycled leather. Wonderful!
Michelle Lowe-Holder’s ‘Ribbon Reclaim’ accessories series is another great example of looking at production ‘waste’ as an opportunity to create something utterly desirable. Each piece uses off-cuts from previous collections and ‘end of line’ ribbons.
Tara Startlet’s approach to fashion will keep your conscious completely clear. She specializes in 40’s and 50’s pin-up style clothes, created using recycled and reclaimed fabrics.
When it comes to maintaining a mini carbon footprint, Makepiece’s policy is one to admire. They want their clothes to travel very few road miles before they reach the consumer so all the spinning, dyeing and manufacturing is done in the UK. They even keep their own sheep!
The imbalance between consumption and waste is redressed in From Somewhere’s philosophy. The collection is manufactured at the Cooperativa Rinascere in Montecchio Maggiore (VI), a non profit organization that helps rehabilitate the disabled and disadvantaged. The collection is made using only the finest fabrics such as pure cotton, silk, vintage lace and superfine viscose jerseys which are all reclaimed from the local industry, thus minimizing the transport and production carbon footprint.
Without compromising style, fashion can be part of the bigger picture of responsibility towards social justice and the environment. These are exciting times, and we at “Blink” hope to be able to bring you more and more news on the development of this fashion option.
Thanks to Asta for pulling together this brilliant post.