Our next statement of intent for 2016’s fashion direction is ‘passion‘. All of the other focus words that we have featured in our 2016 fashion forecast need the energy that passion brings to give them depth and longevity. So I suppose what I’m saying is that passion is all pervadingly important in everything you do…
strong and barely controllable emotion. A strong feeling of enthusiasm or excitement for something or about doing something. A person toward whom one feels strong love or sexual desire. A strong or extravagant fondness, enthusiasm, or desire for anything: a passion for music.
We truly believe that the passion with which you designed a product, made a product, retailed a product, bagged up a product is what makes the critical difference. Your engagement in what you’re doing; the care, attention, emotional investment in your role within the fashion industry is critical, ensuring that what you do resonates with your intended customer.
The power of passion in your approach should never be underestimated. This will protect you from the sloppy, lazy, it-sold-through-last-year-so-lets-do-it-again trap. We are innovators, creators, sensory stimulators and path-finders and in order to do any of those important things successfully requires absolute passion at its heart.
We hope that you’re enjoying our look at the future of fashion and please watch out for more. If you’d like to see more inspirational posts, just click here.