London Fashion Week- A Fashion Performance

The presentation of Maaike Mekking’s A/W 2010-11 collection, shown at the We Know What You Did Last Night fashion week space, wasn’t an average fashion show. In one corner German Paris-based performance artist Anastasia Freygang was reading a poem aloud accompanied by a guy with a guitar. In the other corner a young model was placed in domestically styled set. There was a small table, a mirror and a chair surrounded by Mekking’s collection. The collection was displayed hanging on a wire in the window and lying around on the floor, almost like a teenager’s room. From 6 until 9pm the collection was creatively presented by the model. Styles were worn in a variety of combinations and in experimental ways. Everything was displayed in a playfully creative way in an almost dreamy atmosphere. This was a refreshingly different way of showing a collection, allowing us to see more possibilities beyond a stylist’s viewpoint on the catwalk.

Since completing a womenswear MA at the Royal College of Art, Mekking worked for highly acclaimed brands like Alberta Ferretti and Alexander McQueen, before launching her own signature collection.

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Maaike Mekking

Maaike Mekking

Maaike Mekking

Maaike Mekking

Maaike Mekking

4 thoughts on “London Fashion Week- A Fashion Performance

  1. Pingback: March 20th – On This Day In Beatles History | The Beatles Place

  2. I would like to credit her for a different way of displaying the collection! Catwalks do tend to resemble one another these times..

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