London Fashion Week: New Labels we Love

We always spend a good part of our time at London Fashion Week scouring the show at Somerset House, looking for new names to be inspired by as well as checking out labels that we have discovered during previous LFW events. Here’s a selection of some of our favourites from this September’s event. Some names you may be familiar with, and some may be new discoveries for you too.

Starting with Teatum Jones, who we met and fell for during February’s LFW. Click here to have a look at the interview we did with them, and we’re hoping to have more from the new collection to share with you too. Their gorgeously lush, pastel toned collection was underscored by a darker theme of harsh realities, broken dreams and a desire to escape. The textiles that they used, as well as couture level construction, was incredibly impressive from this young brand.

Catherine Teatum and Rob Jones of Teatum Jones, with the SS'12 collection

Next we have AVHASHBY, which is one of the collections by Anne Valerie Hash, launched in July 2010. The SS’12 collection feels light and breezy, girly without straying into saccharine, urban appropriate without being at all hard edged. Another French design obsession developing? Very possibly…

AVHASHBY, SS'12 collection

AVHASHBY, SS'12 collection

The Bora Aksu show received a wonderfully positive response- not only for the collection itself but for the fact that his incredible signature hosiery will, for the first time, be available for sale via the Bora Aksu website. The collection is an intricate layered and texturally sophisticated offer featuring corset inspired detailing. The nude toned dresses extended into bolder pink shades which then deepened into shadowy shades to end the show. Very beautiful in an ethereal yet strong and bold way.

Bora Aksu, SS'12

Bora Aksu, SS'12

Taking a far more mainstream approach, but no less desireable, was the new RTW collection from J Brand which was shown as part of the Rainbow Wave presentation at Somerset House. Led by Creative Director, Donald Oliver (ex Calvin Klein, Vera Wang and Gap), this new offer from the brilliant New York based denim brand was a really pleasant surprise. Aiming at the sector of the market currently dominated by the likes of Carven and Rag & Bone, this is about something extra special yet everyday. The super soft stretch leathers, Italian knits and sumptuous silks all worked through a soft neutral and pastel tinted palette. This is your casual/ off duty wardrobe but at its very best. We want it all now!

J Brand RTW, SS'12

J Brand RTW, SS'12

There are some more new names to come tomorrow, from the Vauxhall Fashion Scout event. If you’d like to see more of our London Fashion Week coverage, click here. If you’d like to see our posts on new designers that we have discovered, click here. Enjoy!

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