London Fashion Week: Teatum Jones SS’12 Collection

We’re delighted to be able to post a stunning video from one of our favourite London based brands, Teatum Jones. Its another that was previously exclusive to Vogue, and we’re delighted to have the opportunity to share it with you now.

We asked Catherine and Rob shared with us their highlights from this years’ London and Paris Fashion Weeks:

This was our first ‘On Schedule’ Presentation during LFW and the brand’s first fashion film too!  Like anything that we venture into, this meant that every detail surrounding the event and the creation of the film, had to be meticulously designed, thought out and executed.
We really grew the collection for SS’12 and expanded the areas that have shown signs of growth for us in particular in the Middle East and US markets. It created A LOT of hard work from our amazing team to bring the whole collection together, but then nothing that isn’t worth working seven days a week for isn’t going to be hard work!
There was a real buzz and excitiement surrounding the Presentation and with all the positive feedback and reviews we’ve had since we’re are filled with so many ideas for AW’13… really cannot wait to get stuck into designing next season’s collection and LFW event!

The SS’12 collection considers the supposed perfection of 1950’s American suberbia, while subtly blending in the edgyness of  lost or crushed dreams and the frantic urge to escape. Teatum and Jones translated this story in to a collection of hybrid shapes, subtly confusing silhouettes and delicate transparencies. The collection really is a stunning feat of care, construction and consideration. Prints are meticulously matched across panels and inserts- even in to pocket linings. Complexly combined textiles are amazingly colour matched in a selection of sophisticated frosted pastel shades. The interiors are finished to an almost couture level of beauty too.  This is a label that is operating to the supreme level that reflects where they hope their brand will sit in the global market, which is deeply impressive considering that they are a really quite new label who are still working hard to break into the general fashion consciousness.

We are convinced that this is the break through season for Teatum Jones as they have secured orders from our favourite London fashion store, Liberty, as well as from other prestigious stores in Vancouver and New York as well as across Saudi Arabia and the UAE.

 

If you’d like to read more about Teatum Jones, click here to see our other posts. If you’d like to read more about London Fashion Week, click here. Enjoy!

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