As the new stock drops the sad sale windows are replaced by exciting new season schemes. Selfridges have taken their 100 years birthday celebration windows and projected them into the future, whilst cleverly showcasing current product. These new displays feature some great ideas, and we particularly loved this variation on the fur coat. As noted in our previous post, fur was a disturbingly prominent look on and off of the Autumn 2009 catwalks. Its not a look we had planned to ever wear, but Selfridges have shown that there can be a way forward for the animal lovers amongst us.
This wasn’t attributed to any particular designer so we think that the VM team must have raided the toy department and created this super teddy-tastic look.