“I am honoured to be a part of H&M’s designer collaborations. The work with their team is an exciting, fun process. They are very open to push boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle,” Alexander Wang said.
With menswear and womenswear, this collection features original designs created by Wang specifically for H&M. There is plenty of his signature sporty style, and in fact much of the collection is actual performance wear which is exciting for all of us conscious gym bunnies! There’s also lots and lots of branding with the Wang name plastered all over the collection is quite a 90’s kinda feel. From what I’ve seen, I think this will be a really exciting and quite authentic feeling collaboration, but I don’t think I’ll be elbowing anyone out of the way for the swimming goggles…
“Alexander Wang is one of the most important voices in fashion today. He understands exactly what people want to wear and does it with an energy and passion that’s infectious. It feels incredible to be collaborating with him this year,” said Margareta van den Bosch, H&M’s creative advisor.
Oh, and the ad campaign is pretty darn gorgeous too, featuring some big name girls (including the ever gorgeous Joan Smalls and Natasha Poly) as well as some actual athletes (soccer player Andy Carroll and kickboxer Rivaldino dos Santos).
Exciting times! For more retail news, just take a look here.