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It seems I may be a season or so in discovering this new London based womenswear label. But better late than never I suppose! After coming across Trager Delaney at London Fashion Week it seemed as if I suddenly kept spotting this label everywhere (a huge window display at Joseph, an article in Vogue, product in Matches). This pair have made quite an impact on the British fashion scene.
Dane, Kim Trager and Brit, Lowell Delaney met while studying fashion at St Martins. After interning at prestigious labels like Celine, Sonia Rykiel and Haider Ackermann they have brought together their respective experience and channeled it into this rather brilliant own label. Aside from the AW’13 collection just looking incredibly fresh, innovative and sophisticated, the pair have utilized some really exciting technical fabrics yet this doesn’t feel like a ‘function’ driven offer at all. If anything it’s ultra elegant in a really modern way. I do wish, however, that there wasn’t fur in the collection, but perhaps this is related to Trager’s Danish heritage. I wonder what the Brit retailers will make of that part of the collection?
We spent a brief moment talking with Kim Trager at London Fashion Week, while Lowell Delaney was busy showing buyers the collection. It seems the duo have a very clear plan for their brand which involves a slow and steady growth and a very conscious focus on selling through the very best boutiques (Joseph and Matches are not a bad start don’t you agree?).
I really look forward to seeing where this duo go next with their collection. If all of the attention they are currently enjoying is anything to go by, they have a very exciting future ahead of them.
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We spend a lot of time hanging around the shops in the name of work. It’s a hard life but someone’s got to do it! One of my favourite moments when out retailing is spotting new window schemes. I have to say that the majority of fashion retailers do a very, very good job. Not all, but most deliver something quite entrancing and inspirational and those are the ones we like to share with you.
The favourite from the last outing is this from Fendi. Looking like cubes made from melted down Fendi hardware, these look really wonderfully precious, like designer gold bullion! Fendi is a brand that we think doesn’t quite score the style headlines that it deserves, perhaps overshadowed by other labels with a similar graphic look, like Celine. Well, it pays to recall that this is yet another collection created under the auspices of the very hard working Karl Lagerfeld, and deserves appreciation as an Italian label that has a really strong handwriting that is very, very different to what we’ve come to expect from high end Italian brands in general. It’s not just about great handbags, although we wouldn’t say no to a couple of those should anyone be asking…
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I think this is pretty much our final streetstyle post from this September’s London Fashion Week. Its been immense, but you have to draw a line somewhere. There will be other posts about the event (yes, there are some things that we haven’t shared with you yet!), including some great videos, a couple of brand profiles and our favourite catwalk looks from New York, London, Paris and Milan.
Before we move on we wanted to focus on a key accessories trend. Lets just start by saying that we have never seen so many Celine bags in any one place at any one time, and that may well include the Celine boutique. These ultra luxe shoppers were the practical option for those in the fashion world who had to tote around a lot of very important files, folders, brochures, ipads etc etc- but if you were into a far more minimal approach (and maybe had a willing assistant to carry all your baggage) then the envelope style clutch was a really popular look too. We have been looking at the rise of the clutch for several seasons and this slightly more portfolio style looks functional and linearly impressive, working well from mini to a pretty good armful in size. We spotted a couple of Christopher Kane‘s stunning plastic pencil case style clutch bags too, looking really innovative but not especially capacious. The fashion mags are referencing the ‘grab’ which is all about gripping on to a softer, less structured clutch, and there is much talk of Louis Vuitton‘s S&M inspired handcuff attached clutch bags, but we think this option is the more functional way to go, and therefore the more commercial. That’s not to say that we’d refuse a Chris Kane jelly bag if offered one…
We spotted this rail of fashion joy when out retailing. I won’t reveal where I cheekily shot this as I want to be able to go in the store again!
The Celine collection is massively influential from a silhouette, textile and mood perspective. We also absolutely love the colour of this early Spring drop. Its was like a ray of Spring sunshine on a very grey London day. Enjoy!