London Fashion Week: NEWGEN at Somerset House

I actually sat here for a full 10 minutes thinking “What to start with?!”, there’s just so much great stuff from the first few days of London Fashion Week to share with you. To those in the fashion crowd who dared to say they felt a bit bored at LFW, we say piffle and tish! London’s strongly beating heart still runs on a heady mixture of creativity and innovation, blended with intellect and elegance. The Topshop and BFC sponsored NEWGEN section at Somerset House was the perfect example of this.

This season there was a new home for this selection of cutting edge talent. On the sunny terrace at the back of Somerset House sat this mini village of white painted wooden sheds, each creating a stylish, if chilly, home for the featured brands. It was a wonderland of Designer discoveries.

We particularly loved seeing Yang Du‘s collection again- a graphic and cartoonish collection of characters. Fannie Schiavoni‘s chain mail feeling jewelry looked really exciting. We dropped in to see the Mark Fast team. As you may know we are massive Mark Fast fans, especially after he graced us with an interview! We can’t wait to see Michael van der Ham‘s new collection, and Holly Fulton is another “Blink” favourite too. Felicity Brown came to our attention last season, and we look forward to seeing how her handwriting develops- especially after spotting the really directionally different printed T’s. Christopher Raeburn expressed his commitment to sustainable and ethical practices by having 2 lovely seamstresses sewing rabbits, created from collection offcuts- although we did think that it made his space look slightly like a butchers…


A montage of the Designer's postcards filled the entrance space

Yang Du

Fannie Schiavoni

Henry Brown showing the Felicity Brown collection- new T shirts and last season's beautiful pleated dresses.

Christopher Raeburn's LFW production line...

Christopher Raeburn's rabbits

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Pattern: Computer Generated Genius

We are really enjoying the new wave of prints that seems to embrace both the deliciously textural, painterly prints that are out there and the sharper, almost computer generated looks have been building up too. Its a creative new take on traditional geometrics and one that makes quite an impact. Scale is still super important, with bigger being better. There is blurred softness, depth with levels of shade and tone on some designs which seem to be quite artistically hand drawn, but as seen by the way art is embracing the computer (did you see the beautiful work Hockney created on his ipad?) its so hard to tell what has been created with traditional techniques and what is the result of cleverly using technology…

Here are some of our favourites extracted from the June ‘Print’ report. If you’d like to see more, why not contact your nearest agent?

Click here to see more on print and pattern.

Carnaby Street

Swear, Carnaby Street


Christopher Raeburn