Liberty London Liberty London

Posts Tagged ‘creme de la mere’

“Blink” Retail: Sssshhhhhh at Selfridges

Monday, January 21st, 2013

I absolutely LOVE this campaign from Selfridges. This gorgeous and genius store is offering you an escape from the crazy, high volume, constant stream of information and over stimulation that we experience every waking moment. From the ‘Quiet Shop’ and ‘headspace pods‘ to brilliantly ‘silenced’ product, Selfridges embraces ‘No Noise’.

I particularly like the non branded products created exclusively for this campaign, including such iconic everyday items as Heinz ketchup and baked beans, as well as the store’s shopping bag and right through to ultra-desirable product like unbranded creme de la mer and an exclusive collection from Acne. Very clever stuff, but in a very quiet way. We like that you make us stop and think, and then subtly encouraged us to stop stopping and start shopping…

Selfridges 'No Noise' campaign, January '13

Selfridges 'No Noise' campaign, January '13

Acne as part of Selfridges 'No Noise' campaign, January '13

Acne as part of Selfridges 'No Noise' campaign, January '13

Selfridges 'No Noise' campaign, January '13

Selfridges 'No Noise' campaign, January '13

Selfridges 'No Noise' campaign, January '13

Selfridges 'No Noise' campaign, January '13

Selfridges 'No Noise' campaign, January '13

Selfridges 'No Noise' campaign, January '13

For more retail news, just click here.