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Posts Tagged ‘Denim’
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I am a huge advocate of working sustainably and ethically, and with that in mind, I am always excited to see what’s happening in the Estethica section of the LFW exhibition. Honestly, it’s not always the treat that it should be. To me, I feel like I see lots of collections aesthetically driven by their decision to create an ethical and sustainable label, rather than their collection’s handwriting being driven forward by their creativity and fashion vision, and then translated in an ethical and sustainable way. It’s kind of like the tail wagging the dog; it’s just the wrong way round. People buy fashion because they like the way it looks, how it reflects their character and attitude, and I would suggest that the ethics come second in the decision. Even if a shopper is committed to only buying ethically, they will be making their selection from that pool of brands based on the aesthetic that resonates with them, not by who has created the most highly sustainable and ethical collection.
Right, with that all out of the way, let me introduce you to Liora Lassalle, who we discovered in the Estethica section of the LFW exhibition, and who, for us, has created a label that brilliantly responds to our fashion desires and also fulfills an ethical and sustainable brief. Perfection!
Lassalle recently graduated from Central St Martins, and has already made great headway establishing herself on the British fashion scene. In her SS’14 collection, Lassalle up-cycles denim in to super cool, fresh and exciting shapes, detailed with leather trims and coordinated with printed hemp and silk blend pieces. The collection feels youthful, energetic and exciting. Lassalle herself, in our brief chat, seems to be very clear in what she is aiming to achieve and committed to her ethical approach. We expect to be seeing more and more of this talented young designer.
Highlighted by the fabulous, denim focused windows in Selfridges right now (celebrating their relaunched, restyled and brilliantly refreshed denim department. Want Primark denim without the overcrowded, panic-fest that is the Primark store? Selfridges have added it to their Denim Studio!) it seems we are all into a bit of customization. I think this is very well timed as fashion harks back to the 80′s when we were all madly patching, bleaching, tie dying and slashing our clothes.
Here are some high street highlights of retailers embracing this look on our behalf, and very kindly taking all the hard work on themselves, featuring some of the great, customized looks from Selfridges.
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Another spot at the Scoop show that we attended on Monday was the Levi’s Made and Crafted collection. Launched in Spring 2010, this vintage inspired collection has a design ethos rooted in iconic American clothing but teamed with innovative finishes, new washes and great attention to detail. The inspiration for its collection starts with traditional American work wear, sportswear and military uniform styling, as one would expect of a collection from Levis, but this starting point is then channeled into a very desirable collection with a cool, laid back, LA feel.
We really like the softly washed colour wovens and the great softly textural, tie dye look of these jeans from the Spring Summer ’13 collection.
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