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Posts Tagged ‘fashion blog’

Fashion Forecasting from Blink London: Cooperation

Thursday, January 7th, 2016

We hope you have enjoyed our previous forecasting posts looking at resilience and altruism. Today we turn our attention to cooperation.

Cooperation, fashion forecasting, 2016 fashion trends, Blink London, fashion blog

cooperation

kəʊˌɒpəˈreɪʃ(ə)n

noun

the action or process of working together to the same end. A situation in which people work together to do something. : the actions of someone who is being helpful by doing what is wanted or asked for. Voluntarily arrangement in which two or more entities engage in a mutually beneficial exchange instead of competing.

For the past few season’s the watchword has been collaboration. This has been a really important movement, but we think it has evolved in to cooperation. While collaborators of course work together, the switch from that to cooperation represents a more mutual, supportive endeavour where both parties have an equal benefit.

Within the fashion world this has given us some great innovations in retailing, enhancing the physical retail environment with space given over to pop up events from businesses that share your mission, identity, aesthetic and customer type while delivering something other to what you yourself sell. It is a collation of related beliefs while the products themselves stay separate. It enhances both parties brand identity, exposes them to new customers and shares hard won kudos.

These partnerships should be entered into with great care however. Your choice of partnership reflects who you are as a brand in a very powerful way. Oasis creating space for Rockett St George in the Argyll Street store over the Christmas trading period is a great example of clever cooperation. Rockett St George enjoyed their first physical retail venture, and in the heart of London too. Oasis gained extra ‘respec’t points, lifting them up just a touch from their very close competitors. It was a win/win.

In the year ahead we look forward to seeing more of these innovative, and also altruistic cooperative relationships showing up across the fashion map. There will be more from our fashion forecasting series tomorrow. In the meantime, for more forecasting posts, take a look here.

Petite Meller is a special Blink #MusicMonday

Monday, November 2nd, 2015
Petite Meller, image swiped from her Bandcamp page with thanks, french music, new music, music blog, Blink London

Petite Meller, image swiped from her Bandcamp page with thanks

Today we feature not one but two videos in a #MusicMonday feature that is a bit of a departure from the Blink London norm. This time I must admit that the music is secondary to the artist as far as our decision to feature Petite Meller, a wee French style sensation.

I’m in love with Petite Meller’s style; and what a cute, nutty and fabulous style it is! Her videos look like a Tim Walker shoot come to life. From her makeup and styling to the crazy, weird dance routines. Her gangly silhouette teamed with those ‘naive meets pop art’ outfits adds a strange kind of childishness to her look- but then her stance, attitudes and expressions feel rather ‘knowing’. And oh those pink cheeks!

She is a shot of sunshine to both your eyes and your ears. To make sure that you can see just why we are so engaged by her, here are Petite’s two latest releases, Baby Love and Barbaric.

Are you in love too now after watching those two videos? For more of our musical posts, just take a look here.

“Blink” Events: July’s Intro to Blogging and Social Media workshop

Saturday, June 20th, 2015

 

Blink London's 'Intro to Blogging and Social Media' workshop, learn about blogging, social media, London based blogging class, fashion blogging, lifestyle blogging, beauty blogging

The next evening workshop is on Tuesday 7th and Tuesday 14th July, from 6pm until 9pm on both evenings. We have also added a daytime session too, on Tuesday 21st July. This starts at 10am and ends at 5pm. The Blink London ‘Intro to Blogging and Social Media’ workshop is for you if you’d like to make the first steps into being a successful blogger, you’d like to promote your business or extend your expertise as a PR.

Discount offer! The first 5 people to quote ‘Blink Blog Disco’ when booking will be given a 30% discount on the list price!

We run the workshops from a lovely venue called Parlour in Kensal Green. You can read more about Parlour here, and about the founder and head chef, Jesse Dunford Wood, here!

Oh and if you need any further persuasion, here’s a lovely testimonial from a recent attendee:

“I recently took the social media course that Blink London course offers and cannot recommend it highly enough. It was exactly what I was looking for – including all the essential information about how to get started, and lots of excellent tricks of the trade. Lucy was friendly and knowledgeable and delivered the content in a clear and light hearted way. I now feel confident to just jump in and get started, thank you Blink London!”

Take a look at the ‘Learn with us’ page to find out more about the workshop, or drop us an email with any questions or your booking request: info@blinklondon.com

“Blink” Events: Learn with Us

Friday, April 10th, 2015
Blink London's 'Intro to Blogging and Social Media' workshop, learn about blogging, social media, London based blogging class, fashion blogging, lifestyle blogging, beauty blogging

Blink London’s ‘Intro to Blogging and Social Media’ workshop

Are you a blogging and social media novice looking for guidance? Then you are more than welcome to join us on our workshop as we still have some spaces available on our May and June dates for our ‘Introduction to Blogging and Social Media’ course. You can look here to find out all of the details of our London based workshop.

Here’s what one of the previous attendees had to say about it:

“I was lucky enough to do the Blink London blogging course recently and it was one of the most interesting, informative, eye opening and fun courses that I have attended in a long time! Can’t wait to set up my blog.”

 

If you have a business that would benefit from a stronger and more informed approach to your social media strategy, then I’d be delighted to work with you too. I recently delivered this workshop to the Fix Up Look Sharp team from CLIC Sargent and this is what they had to say:

“As novices to social media and creative blogging, Lucy’s inspiring workshop gave us a lots of practical ways to engage in the blogosphere more confidently. Her energy and enthusiasm for the subject left us feeling excited and motivated! Can’t recommend this workshop enough for novices like us! Clare Cox, Fundraising Special Projects Lead, CLIC Sargent

 

Drop us an email to info@blinklondon.com and don’t forget to ask about any special offers!

“Blink” SS’12: Rochas rocks our world

Monday, January 9th, 2012

I have to say that Rochas isn’t one of the first names that springs to mind when I’m thinking of my favourite labels, or even when I think of the more influential names in the fashion industry. When I spotted this SS’12 show in a couple of the magazine show round ups, I was intrigued and wanted to see more. It was like a wonderfully welcome breath of fresh air during one of my many days spent trawling the show coverage, trying to divine what I’m feeling will evolve into SS’13’s key trends.

Rochas’ artistic director, Marco Zanini described this collection “Like a journey through the vortex of cinema.” Well, if you fall into this particular vortex, you’ll emerge like a Hitchcock heroine who has collided with a large dose of B movie quirkiness. ‘New Look’ silhouettes, refined and classic textile choices, a pastel infused palette and a bonkers floral print were all perfectly accessorised with beehive hairdos and cool, cats eye shades. Well, Mr Zanini, you have a new fan. If I could, I would be a Rochas girl for every day of Spring Summer 2012…

All of the images are from the amazing Style.com. Click here to see their full coverage of this gorgeous show.

Rochas, SS'12. Image from Style.com

Rochas, SS'12. Image from Style.com

Rochas, SS'12. Image from Style.com

Rochas, SS'12. Image from Style.com

Rochas, SS'12. Image from Style.com

Rochas, SS'12. Image from Style.com

Rochas, SS'12. Image from Style.com

Rochas, SS'12. Image from Style.com

Enjoy! Lucy

 

“Blink” Retail: Sunshine from Sonia Rykiel

Wednesday, January 4th, 2012

Yesterday was our first working day of the year and we braved the torrential rains and the gusting wind in order to start our retail research for the next set of reports. It was not the kind of weather that encourages you to think ‘Spring’ thoughts, so I was delighted when I came across the ray of sunshine that was the Sonia Rykiel store window display. Three looks in gorgeous daffodil yellow to inject some much needed Vitamin D into our system. An instant shot of Spring hope for you.

Sonia Rykiel, Spring '12

Sonia Rykiel, Spring '12

Sonia Rykiel, Spring '12

If you’d like to see more window displays, just click here. If you’d like to catch up on all of our retail coverage, just click here.

Enjoy! Lucy