Shortly after his graduation from LCF, we featured Giovanni Martins‘ fabulous fashion film, ‘Manifesto’. Click here to see that post, and click here to see another featuring some of his photography. In this post we are delighted to share with you his next major fashion film called ‘Gwenllian’, exclusively for Emma Griffiths.
‘In this film i wanted to explore more of the details and graphical aspect of Emma Griffiths’ collection, consisting of double layered silk dresses and laser cut leather applications. The film is a journey into her collection, and travels between female sensuality, usage of fabric and intricate handwork.’
E.G EMMA GRIFFITHS is a luxury fashion label with Welsh roots. Griffiths has taken elements of her ancestry to create a collection that reflect the traditions of love in Welsh History. For centuries the Celtic Welsh knot of the Love Spoon has been a Welsh expression of love. The men would carve the love spoon into never-ending patterns as a symbol of his love for her. The different patterns would hold meanings for each woman; the pattern used in this collection is symbolic of the strength of love. The E.G signature leggings carry warrior undertones of sculptured leather paneling, and taut lacing. The 18ct gold plated shields that adorn the leather breast plates and leggings, were designed in collaboration with world renowned Fine Jeweler Gisele Ganne.
Upon graduation from Westminster University, Griffiths continued her training with world renowned designer Alexander McQueen, and Zowie Brooch of Boudicca. Emma’s individual work has gained coverage by Vogue, Harpers Bazaar, and Drapers amongst many.
Diane Pernet‘s impressive career spans fashion design, journalism and film-making, but she is foremost a cult fashion ‘curator’. When not in the front row at fashion week she can be found consulting and bestowing her revered judgement at various creative institutions globally. Her work on the web propelled her to the forefront of online fashion, as the driving force behind A Shaded View of Fashion. This blog, widely referred to as a ‘style bible’, is hailed as a platform giving young designers the opportunity to get the exposure they need, and its also the way that we first discovered Pernet and her unique take on the world of fashion.
Pernet was herself a fashion designer in the 80’s and edited numerous publications including Joyce, elle.com, vogueparis.com and Zoo over the years. As one of the first to champion fashion film, her own early lo-fi fashion film ventures were a landmark in the burgeoning medium of fashion film. In 2008 she founded the first ever fashion film festival, A Shaded View on Fashion Film Festival which recognizes the medium as an art form in its own right and is helping earn it the credibility it deserves. In the video she speaks passionately about her love of fashion film and her film festival. Pernet also praises the work of Stefan Siegel, who launched the brilliant designer platform, ‘Not Just a Label’ hwo has created the perfect on-line environment for new designers to gain global exposure.