Have you €20 to spend willy nilly? Well, if you’re shopping in Colette the answer is probably yes. We spotted this genius marketing ploy set up right by the front door, just to tempt you on the way out should you still have any cash left on your person after perusing this high fashion mecca.
What better way to firstly, part your customers from a few more euros, and secondly shift all sorts of random dead stock.
I must admit to picking up a couple and giving them a good shake to see if they seemed worth the investment. To be honest, they were quite light and didn’t have the enticing level of expensive rattle that I was hoping for. I mean, you could spend €20 and end up choosing a bag full of stale midget gems (or the French equivalent). So, if any of you jet set fashionistas who have actually been drawn in to grabbing one of these bags, I’d love to know what you got. Trick or treat?
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Thanks to Pinterest where we swiped this gorgeous cat image from. If we had tried to put this hat on Bobby the ‘Blink” cat, to get our own picture, then that would have truly been a Halloween bloodbath!
I absolutely LOVE this campaign from Selfridges. This gorgeous and genius store is offering you an escape from the crazy, high volume, constant stream of information and over stimulation that we experience every waking moment. From the ‘Quiet Shop’ and ‘headspace pods‘ to brilliantly ‘silenced’ product, Selfridges embraces ‘No Noise’.
I particularly like the non branded products created exclusively for this campaign, including such iconic everyday items as Heinz ketchup and baked beans, as well as the store’s shopping bag and right through to ultra-desirable product like unbranded creme de la mer and an exclusive collection from Acne. Very clever stuff, but in a very quiet way. We like that you make us stop and think, and then subtly encouraged us to stop stopping and start shopping…
Selfridges 'No Noise' campaign, January '13
Acne as part of Selfridges 'No Noise' campaign, January '13
For the second year running, Selfridges has provided an incredible opportunity for new, innovative and exciting designers and creatives in the UK. Everyone gets allocated their very own window space, with the ultra open brief to use the space in any way they choose that will best communicate their work. The result is wonderfully diverse, colourful and impactful. In addition to the huge expose that the windows will bring, each creative will be having their work sold in-store, via three pop up shops.
Here are a few shots from the event, plus some more later and tomorrow too, but we suggest you get down there to see the complete offer, in its entirety. We’ll be hitting the pop up shops to make an investment or two as well. These are set to be the big names of the very near future, so a purchase now could be a very wise investment, let alone incredibly supportive of this amazing talent. Bright Young Things indeed.
Bright Young Things at Selfridges
Bright Young Things at Selfridges
If you’d like to catch up on last year’s ‘Bright Young Things’ event, click here. If you’d like to read more of our retail posts, then click here.
We had a little extra sunshine added to our lives this month as we were out retailing for the new round of reports. The ‘Colour’ message is being delivered loud and clear from all levels of the market and it really brightened up our day! We just had to share some of the best bits of this fashion rainbow with you, and add a little extra zing into this grey day for you too.
Enjoy, and just click here for more retail insights!