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Posts Tagged ‘fashion trends’

Valentino Resort 2017

Tuesday, June 14th, 2016

The Resort 2017 shows are revealing a really exciting, upbeat, bold and innovative intro to the main Spring collections which will show in September. I think it’s going to be a stellar season.

We’ll be sharing a few of our favourite resort shows, kicking off with Valentino. This collection is vast, especially by the usually compact standards of inter-season collections. It started off with the kind of quirky cute 50’s sweetness we have come to love as the Valentino Red label signature and then morphs into detailing and pattern that felt far more an extension of Valentino’s recent African inspired direction. Kind of mixed up, but utterly fabulous never the less.

The scale of placements, the slightly ‘off’ colour combinations, the mixture of utility with delicacy, the playful vibe. All of these are wonderfully spirit-lifting and rather enchanting. Oh, and plenty of Valentino’s signature red too.

Valentino Resort 2017, Vogue Runway, fashion trends, catwalk show review, fashion blog, Blink London

Valentino Resort 2017, images with thanks to Vogue Runway

Valentino Resort 2017, Vogue Runway, fashion trends, catwalk show review, fashion blog, Blink London

Valentino Resort 2017, images with thanks to Vogue Runway

Valentino Resort 2017, Vogue Runway, fashion trends, catwalk show review, fashion blog, Blink London

Valentino Resort 2017, images with thanks to Vogue Runway

Valentino Resort 2017, Vogue Runway, fashion trends, catwalk show review, fashion blog, Blink London

Valentino Resort 2017, images with thanks to Vogue Runway

Valentino Resort 2017, Vogue Runway, fashion trends, catwalk show review, fashion blog, Blink London

Valentino Resort 2017, images with thanks to Vogue Runway

Thanks to Vogue Runway for their brilliant show coverage. For more show coverage, amongst other things, take look in our inspiration category.

Blink London reviews Pre Fall 2016 collections: No21

Thursday, January 28th, 2016

Actually, the name of this label is so much more entrancing when spoken in its mother tongue… Numero Ventuno. That’s No21 to those of us sadly lacking in Italian language skills (yup, that’s me). Out of all the pre AW’16 collections I have to say that this one was perhaps the biggest surprise and now is top of my favourites list.

It feels modern and yet elegantly vintage. Kind of debutantish- but if she had a really naughty streak and a kind of careless nonchalance. You know those girls who may have had very little sleep and are all dry shampoo and pale skin, but still look utterly fabulous? Well, that’s the No21 girl as far as this collection is concerned. I think it’s that combination of plaids with lace, the frills and bows, that slightly longer mini length, the socks with the strappy shoes…

It’s beautiful and sweet, but with a dark undertone to it which is utter perfection.

No21 pre AW 2016, pre Fall 2016, images with thanks to Vogue, fashion trends, fashion show review, fashion blog, Blink London, Lucy Williams

No21 pre AW 2016, images with thanks to Vogue Runway

No21 pre AW 2016, pre Fall 2016, images with thanks to Vogue, fashion trends, fashion show review, fashion blog, Blink London, Lucy Williams

No21 pre AW 2016, images with thanks to Vogue Runway

No21 pre AW 2016, pre Fall 2016, images with thanks to Vogue, fashion trends, fashion show review, fashion blog, Blink London, Lucy Williams

No21 pre AW 2016, images with thanks to Vogue Runway

No21 pre AW 2016, pre Fall 2016, images with thanks to Vogue, fashion trends, fashion show review, fashion blog, Blink London, Lucy Williams

No21 pre AW 2016, images with thanks to Vogue Runway

No21 pre AW 2016, pre Fall 2016, image with thanks to Vogue, fashion trends, fashion show review, fashion blog, Blink London, Lucy Williams

No21 pre AW 2016, image with thanks to Vogue Runway

All images with thanks to Vogue Runway.

Did you catch our review of the Erdem pre Fall 2016 collection too? And from there you’ll find our other show reviews too.

Blink London reviews Pre Fall 2016 collections: Erdem

Thursday, January 21st, 2016

I hope that you enjoyed our Preen show review yesterday. Don’t forget to check out the review post of the Altuzarra pre Fall collection too. Now we take a look at the collection from another of London’s leading design lights, Erdem.

We have been huge fans since discovering this fabulously floral driven label soon after its launch. There’s lots more Erdem oriented Blink London posts if you’d like to take a look. We have adored watching how Erdem Moralioglu has evolved his very romantic, decorative, vintage feeling take on womenswear. In this pre Autumn Winter 2016 collection the beauty quotient is increased above and beyond all of the previous gorgeousness that we have utterly admired from this label.

The lightness and the texture, the movement and the delicacy, occassionally delineated with sharp cut black elements. There is a youthful brightness but also a deep sophistication to this collection which gives us the same feel that Erdem’s previous floral heavy seasons, but without that motif being used quite so boldly.

I’m not quite sure why but these shots also make me think of Sophia Coppola’s ‘Virgin Suicides’. Maybe that’s just the grouping of the girls, the lighting, the colour level or the poses- but as that is one of my favourite films from a style perspective, that is a very good thing.

Erdem, pre Fall 2016, images with thanks to Vogue, fashion trends, fashion show review, fashion blog, Blink London, Lucy Williams

Erdem pre-Fall 2016, images with thanks to Vogue

Erdem, pre Fall 2016, images with thanks to Vogue, fashion trends, fashion show review, fashion blog, Blink London, Lucy Williams

Erdem pre-Fall 2016, images with thanks to Vogue

The addition of the clever, clean-cut tailored looks that are scattered through this dress-driven offer, really helps back up the linear sharpness too. We especially adore that brilliantly bi-coloured trench.

Erdem, pre Fall 2016, images with thanks to Vogue, fashion trends, fashion show review, fashion blog, Blink London, Lucy Williams

Erdem pre-Fall 2016, images with thanks to Vogue

Many thanks to Vogue Runway for these images.

Fashion Forecasting from Blink London: Overview

Friday, January 15th, 2016
Blink London's fashion forecast, 2016 and beyond, fashion trends, sustainable fashion, fashion news, Blink London, fashion blog, fashion consultancy, Lucy Williams

Blink London’s fashion forecast, 2016 and beyond

I hope you’ve found our series of fashion forecast posts good food for thought. It’s interesting for me to see how these things that have all been percolating in my mind for some time, are now frequently popping up in many of the conversations I am having with clients. That is the kind of synergy that makes the world of fashion the exciting, reflective, forward-moving, innovative place that I adore. So to summarise this series we have one last word for you to add to your future fashion lexicon…Contemplation, Blink London's fashion forecast, 2016 and beyond, fashion trends, sustainable fashion, fashion news, Blink London, fashion blog, fashion consultancy, Lucy Williams

We end with ‘contemplation’. We encourage you to take a moment to really consider that every action has a reaction; and sometimes in ways you may previously have never imagined. For us contemplation not only represents a slowing down in thinking, but also in responding. No more knee-jerk, bandwagon-jumping speedy, throw away, careless fashion. If you add up all of our seasonal forecasting statements from this series I think you will end up with a collection that is far more significant, grounded, innovative and creative leading your customers to respect and treasure you and your products so much more. What could possibly be better than that?

Blink London reviews Pre Fall 2016 collections

Thursday, January 14th, 2016

After our series of fashion forecasts we are back to the realities of fashion’s future instead of our more conceptual views. Let’s get back to looking at our highlights from the pre Fall collections that dropped at the end of last year. We started off with that fabulous frock from Bottega Veneta that served to sum up some of the biggest directions all in one look.

Next we take a look at Altuzarra

Altuzarra pre Fall 2016, images with thanks to Vogue, fashion trends, fashion show review, fashion blog, Blink London, Lucy Williams

Altuzarra pre Fall 2016, images with thanks to Vogue

Altuzarra pre Fall 2016, images with thanks to Vogue, fashion trends, fashion show review, fashion blog, Blink London, Lucy Williams

Altuzarra pre Fall 2016, images with thanks to Vogue

I absolutely adore the boldness, the powerful mood, the absolute womanliness of this collection. Yes there is a vintage feel with a Forties flavour, but more than anything this feels like the perfect expression of modern femininity. The angular detailing adds a decorative touch while remaining really striking, adding an element of texture and movement to these otherwise rather starkly sharp cut shapes. Utterly effortlessly sophisticated.

Watch out for more reviews coming up, and in the mean time for more inspirational posts, click here.

Fashion Forecasting from Blink London: Authenticity

Wednesday, January 13th, 2016

In our last forecasting post we talked about the all-encompassing importance of passion. Your collections must be built from a place of altruism, created out of clever cooperation, intended to be seasonally resilient, and feel energised by your passion. Behind everything though must be our next forecasting focus. Next we talk about authenticity.Authenticity, fashion forecasting, 2016 fashion trends, Blink London, fashion blog

This is how you stand out from your close competition. This is how you respond to the seasonal trends in your own unique way. This is how you build a loyal customer base. This is how you create a consistent brand identity, fit out your shops, create your advertising campaign, set the tone of your management style, communicate across your social media channels. You will have utter clarity if everything comes from a place of authenticity.

Of course you must have a brand statement that is fully formed and well defined so you understand what your authenticity is. What is your raison d’etre? What drove your business to be created in the first place? What is the unique need that you alone fulfil? Of course this should evolve over time as markets change, as your business develops, but the heart of what you stand for, your purest authenticity, should remain the same at all times.

In addition to what authenticity means for a brand, we must also look at the absolute importance of the authenticity of how your product is created. Part of this can be rooted in your brand identity (the tradition of where your brand was born), and expressed through the craft employed in making your product- which in turn informs your brand’s identity. But in a more tangible way, the expression of care that comes with a product that has been crafted using authentic techniques, authentic materials, developed from authentically historical reference points is so very important. Not only does this ensure that you are delivering something unique, you are also delivering something of value that encompasses all of those key forecasting directions that we have already identified.

The way forward is not about more for mores sake. It is about doing less but doing each thing better, with more care, more consideration and more honour. There is a joy in that which will give you and your customer untold pleasure.

This is the final part of our series of predictions. I do hope that you are feeling inspired. We are and we are very excited to see what the next round of collections have to offer.

Fashion Forecasting from Blink London: Passion

Monday, January 11th, 2016

Our next statement of intent for 2016’s fashion direction is ‘passion‘. All of the other focus words that we have featured in our 2016 fashion forecast need the energy that passion brings to give them depth and longevity. So I suppose what I’m saying is that passion is all pervadingly important in everything you do…Passion, fashion forecasting, 2016 fashion trends, Blink London, fashion blog

passion

ˈpaʃ(ə)n

noun

strong and barely controllable emotion. A strong feeling of enthusiasm or excitement for something or about doing something. A person toward whom one feels strong love or sexual desire. A strong or extravagant fondness, enthusiasm, or desire for anything: a passion for music.

We truly believe that the passion with which you designed a product, made a product, retailed a product, bagged up a product is what makes the critical difference. Your engagement in what you’re doing; the care, attention, emotional investment in your role within the fashion industry is critical, ensuring that what you do resonates with your intended customer.

The power of passion in your approach should never be underestimated. This will protect you from the sloppy, lazy, it-sold-through-last-year-so-lets-do-it-again trap. We are innovators, creators, sensory stimulators and path-finders and in order to do any of those important things successfully requires absolute passion at its heart.

We hope that you’re enjoying our look at the future of fashion and please watch out for more. If you’d like to see more inspirational posts, just click here.

Fashion Forecasting from Blink London: Cooperation

Thursday, January 7th, 2016

We hope you have enjoyed our previous forecasting posts looking at resilience and altruism. Today we turn our attention to cooperation.

Cooperation, fashion forecasting, 2016 fashion trends, Blink London, fashion blog

cooperation

kəʊˌɒpəˈreɪʃ(ə)n

noun

the action or process of working together to the same end. A situation in which people work together to do something. : the actions of someone who is being helpful by doing what is wanted or asked for. Voluntarily arrangement in which two or more entities engage in a mutually beneficial exchange instead of competing.

For the past few season’s the watchword has been collaboration. This has been a really important movement, but we think it has evolved in to cooperation. While collaborators of course work together, the switch from that to cooperation represents a more mutual, supportive endeavour where both parties have an equal benefit.

Within the fashion world this has given us some great innovations in retailing, enhancing the physical retail environment with space given over to pop up events from businesses that share your mission, identity, aesthetic and customer type while delivering something other to what you yourself sell. It is a collation of related beliefs while the products themselves stay separate. It enhances both parties brand identity, exposes them to new customers and shares hard won kudos.

These partnerships should be entered into with great care however. Your choice of partnership reflects who you are as a brand in a very powerful way. Oasis creating space for Rockett St George in the Argyll Street store over the Christmas trading period is a great example of clever cooperation. Rockett St George enjoyed their first physical retail venture, and in the heart of London too. Oasis gained extra ‘respec’t points, lifting them up just a touch from their very close competitors. It was a win/win.

In the year ahead we look forward to seeing more of these innovative, and also altruistic cooperative relationships showing up across the fashion map. There will be more from our fashion forecasting series tomorrow. In the meantime, for more forecasting posts, take a look here.

Fashion Forecasting from Blink London: Altruism

Tuesday, January 5th, 2016

So if you caught our posts yesterday we promised a fresh approach in 2016, and that extends to our fashion forecasting practices too. We usually start the year with some insights in to colour, form, materials, design reference points to shine a light on the way fashion is moving forward in to the seasons ahead. Well this time around we are feeling far more strongly for something more subtle, something more contemplative, something more cerebral perhaps.

We are talking about something more akin to a mental and emotional intention. We have enjoyed how fashion is becoming less about the quick fix, the buzz of making that new purchase, the immediacy of the ‘haul’ high, and more about the process, the impact, the meaning, the personal symbolism. To reflect that fact we have chosen some words that we think reflect fashions process now; reflects how designers, makers and retailers are feeling now; how you are engaging with all of the stages involved in making your fashion purchases emerge from a concept to a real product that adorns your body.

Here’s our first in a series that we hope you’ll find thought provoking in the upcoming weeks…Altruism, fashion forecasting, 2016 fashion trends, Blink London, fashion blog

altruism

ˈaltrʊɪz(ə)m

noun

disinterested and selfless concern for the well-being of others. “unselfishness, opposite of egoism,” from the French altruisme, autrui“of or to others,” and from Latin alteri, “other”.

We feel that this is a key word for our world of fashion, encouraging us to think about the source of all the materials used in making a product, all of the people who have been involved in every stage of turning an idea in to a reality, the impact that this product has had ecologically as well as economically.
As a brand is creating collections, the altruistic element will be more to the forefront of their thought process than ever before when considering their customer too. How will this enhance this individual’s life, their comfort, their needs and their unique self expression.
For more of our forecasts, just click here.

Fashion Trend Analysis, SS’16: shoulder focus

Tuesday, October 27th, 2015

Another summary from the Spring Summer 2016 catwalk shows. Hope you liked our previous  post looking at all of the gorgeous frills and ruffles. This time we look at silhouette and the new focus area is the shoulder line. This was a shape change adopted by a hugely diverse selection of designers across all four fashion capitals. That is a perfect indication that this will be something that will have a major impact on all levels of fashion, even though it is a pretty directional shape change.

SS'16 Trend Analysis- shoulder focus by Blink London, Creative Consultancy, fashion trends, fashion forecasting, fashion blog, Lucy Williams

SS’16 Trend Analysis- Shoulder Focus by Blink London

It’s all about the sloped, curvaceous, dropped shoulder which takes the eye almost from neckline to elbow in one sweeping line. This immediately made me think of a very early Victorian silhouette, and I think this image swiped from Pinterest indicates it really beautifully.

The Victorian soft shoulder silhouette, image from Pinterest with thanks, fashion inspiration, vintage fashion, fashion trends, fashion blog, Blink London

The Victorian soft shoulder silhouette, image from Pinterest with thanks

It’s lovely to see fashion delving further back in history for inspiration as we’ve recently been pretty preoccupied with eras that I have actually lived through (depressing!), and I do love a good bit of fashion history.

We’ll be dropping a couple more of these summaries soon, giving you an insight in to the work we do for our international fashion industry clients. The SS’16 show images have been swiped from Vogue, with huge thanks.