“Blink” Retail: H&M x Alexander Wang

On November 6th H&M will launch their latest designer collaboration. Alexander Wang x H&M Collection will hit around 250 stores worldwide and online. Be ready boys and girls.

Alexander Wang x H&M

Alexander Wang x H&M

“I am honoured to be a part of H&M’s designer collaborations. The work with their team is an exciting, fun process. They are very open to push boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle,” Alexander Wang said.

With menswear and womenswear, this collection features original designs created by Wang specifically for H&M. There is plenty of his signature sporty style, and in fact much of the collection is actual performance wear which is exciting for all of us conscious gym bunnies! There’s also lots and lots of branding with the Wang name plastered all over the collection is quite a 90’s kinda feel. From what I’ve seen, I think this will be a really exciting and quite authentic feeling collaboration, but I don’t think I’ll be elbowing anyone out of the way for the swimming goggles…

“Alexander Wang is one of the most important voices in fashion today. He understands exactly what people want to wear and does it with an energy and passion that’s infectious. It feels incredible to be collaborating with him this year,” said Margareta van den Bosch, H&M’s creative advisor.

Oh, and the ad campaign is pretty darn gorgeous too, featuring some big name girls (including the ever gorgeous Joan Smalls and Natasha Poly) as well as some actual athletes (soccer player Andy Carroll and kickboxer Rivaldino dos Santos).

Alexander Wang x H&M

Alexander Wang x H&M

Alexander Wang x H&M

Alexander Wang x H&M

Alexander Wang x H&M

Alexander Wang x H&M

Exciting times! For more retail news, just take a look here.

“Blink” Retail: Isabel Marant x H&M= Fashion wishes coming true!

Wwwwhhhhhhooooooaaaaaaaaaa. My fashion prayers have been answered! It’s a tough fashion life when you have champagne taste but a beer budget (oh the glamour of running your own business!). Well, it was a tough call until H&M introduced their genius fashion collaborations.

The designer who’s collection I, season after season, lust after the most is that of Isabel Marant. Can you imagine how excited I was this morning to wake up to an email from H&M announcing that its autumn collaboration is this very Parisian designer! With her effortless, urban yet boho chic style, Isabel Marant has single handedly changed our perception of French fashion as well as created trends imitated by the whole fashion high street.

Put 14th November in your diary with multiple reminders, alarms and extra post it notes just to be sure, as this is the launch date for this collection in around 250 stores worldwide and online, the collection features clothing and accessories for women and teenagers. Isabel Marant will also, for the first time, create a collection for men.

Isabel Marant for H&M

Isabel Marant for H&M

“I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality” says Isabel Marant.

 

“Blink” Retail: H&M’s Dragon Tattoo Collection

We’re huge fans of Stieg Larsson’s books and can’t wait for the film (mainly due to the undeniable charms of Mr Daniel Craig), and when we received the press release from H&M about their collection inspired by Lisbeth Salander’s punk/ Goth/ Rock chick look, we were more than a little excited.

This collection landed in stores yesterday, 14th December, with slightly less fanfare than the Versace hook up, but we’re quite pleased about that too- less elbow sharpening required… Trish Summerville, the costume designer of the film “The Girl with the Dragon Tattoo”, designed this collection, so it has a great pedigree. Check out the video. Enjoy!