“Blink” Retail: Isabel Marant pour H&M

Yes, we were whipped into a fashion frenzy and joined the scrum at H&M this morning as well as getting RSI trying repeatedly (excessively and yet unsuccessfully) to get onto the website. I have to say that I succumbed to the excitement and experienced a fashion buzz, the like of which I have not felt for a very long time. Make no mistake, this was an EVENT. Yes, I did mean to shout that… Probably still a bit pumped…

I am a die hard, Isabel Marant fan. I wish I had the shopping budget to match my passionate dedication to the label, but as I’m sure I’m not the only one to notice, even the Etoile line has hoicked up in price season on season. Therefore this was a collaboration with super-duper levels of excitement and expectation around it (well, the Margiela collection was incredibly so close to the labels true handwriting the bar had been set high).

I hit the men’s section for the coats and sweats as well as shopping the womenswear collection, and made purchases from both. I can vouch for the fact that this is a collection that completely embraces the things that we love about Marant’s work. The dresses are 100% silk and designed with consideration to the use of print, precious trims and silhouette (very much the Isabel Marant cut). The coat that I bought is 100% wool in really lovely dense felted finish, and lined in a warmly quilted finish. Actually for me this is cozier and a better fit than the P coat I tried on from her mainline, own label collection.

All in all, congratulations to H&M for another brilliantly executed hook up, true to the collaborating designer’s aesthetic. I thank you from the bottom of my heart, even if my bank account is feeling a little pain…

Isabel Marant pour H&M

Isabel Marant pour H&M

Isabel Marant pour H&M

Isabel Marant pour H&M

Isabel Marant pour H&M

Isabel Marant pour H&M

Isabel Marant pour H&M

Isabel Marant pour H&M

I’m now going for a lay down in a darkened room. For more retail news, just take a look here. And breathe…

“Blink” Retail: Behind the Scenes of the MMM for H&M Campaign

To say that the “Blink” team is excited about the impending MMM for H&M collaboration, would be somewhat of an understatement. I have already mentally incorporated all of my favourite pieces in to my Winter wardrobe. Let me just tell you that if you’re in my way as I try to get to the over-sized P coat, you are in trouble…

To help keep the frenzy fresh, H&M sent over this fabulous behind the scenes look at the making of the campaign video, directed by the brilliant, British artist, photographer and film-director Sam Taylor-Johnson. Shot on a deserted Paris street corner, the atmospheric images feature models Julia Nobis and Jamie Bochert, as well as the dancer Cyril Baldy. The campaign will appear on television worldwide from November 8th, as well as online and outdoor, with the collection being launched on November 15th in around 230 stores worldwide.

I suggest you start sharpening your elbows now…

http://www.youtube.com/watch?feature=player_embedded&v=R7gAwu6I04s#!

For more retail news, just click here.

“Blink” Retail: H&M collaborates with Marni

Just when you’ve gotten over the drama of buying your Versace for H&M pieces, we have H&M’s next amazing collaborative collection to announce.

H&M announce the next collaboration is to be with the wonderful luxury Italian, print focused, brilliantly creative and somewhat esoteric brand, Marni. The Spring collection for women, men and the home will be available from 8th March, 2012 in around 260 stores worldwide and online. The collection will feature many Marni signature prints and feature the ‘essence of Marni’.

Marni founder and Creative Director,  Consuelo Castiglioni says “I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements”.

“We all love the collection here at H&M and we believe that our customers will too. Marni has such a modern touch with everything they do, mixing prints and accessories in a playful but chic way. It’s fantastic to see how Consuelo Castiglioni coordinates her designs, matching new combinations of print and colour, with such incredible craftsmanship behind every piece. The collection will arrive in stores at just the perfect time, as a lovely statement for spring“. Margareta van den Bosch, Creative Advisor H&M.

Marni’s collection for H&M has all the freedom and experimentation for which the label is renowned, with all-over prints in strong colours all intended to be worn together in layers that both match and clash. For women, the colours are vivid and the prints are bold, be they African inspired or simpler colour blocks. The silhouettes are all Marni staples, with full pleated skirts, dresses, cropped trousers and jacquard knit, and fabrics range from silk to crisp cotton poplin. To finish the complete look the collection also includes jewellery, shoes, bags and scarves. For men, the colours and fabrics are softened for a relaxed take on menswear staples that is truly Marni. The use of print is subtle, often as a lining or as a contrast detail for shirts, the silhouette a modern and relaxed take on masculine classics.

Consuelo Castiglioni of Marni with Margareta van den Bosch of H&M

Marni for H&M

Marni for H&M

Marni for H&M

Marni for H&M

If you’d like to read more of our posts about H&M, just click here. If you’re interested in all of our retail focused posts, then click here. Enjoy!