London Fashion Week: NEWGEN at Somerset House

I actually sat here for a full 10 minutes thinking “What to start with?!”, there’s just so much great stuff from the first few days of London Fashion Week to share with you. To those in the fashion crowd who dared to say they felt a bit bored at LFW, we say piffle and tish! London’s strongly beating heart still runs on a heady mixture of creativity and innovation, blended with intellect and elegance. The Topshop and BFC sponsored NEWGEN section at Somerset House was the perfect example of this.

This season there was a new home for this selection of cutting edge talent. On the sunny terrace at the back of Somerset House sat this mini village of white painted wooden sheds, each creating a stylish, if chilly, home for the featured brands. It was a wonderland of Designer discoveries.

We particularly loved seeing Yang Du‘s collection again- a graphic and cartoonish collection of characters. Fannie Schiavoni‘s chain mail feeling jewelry looked really exciting. We dropped in to see the Mark Fast team. As you may know we are massive Mark Fast fans, especially after he graced us with an interview! We can’t wait to see Michael van der Ham‘s new collection, and Holly Fulton is another “Blink” favourite too. Felicity Brown came to our attention last season, and we look forward to seeing how her handwriting develops- especially after spotting the really directionally different printed T’s. Christopher Raeburn expressed his commitment to sustainable and ethical practices by having 2 lovely seamstresses sewing rabbits, created from collection offcuts- although we did think that it made his space look slightly like a butchers…

NEWGEN at LFW

A montage of the Designer's postcards filled the entrance space

Yang Du

Fannie Schiavoni

Henry Brown showing the Felicity Brown collection- new T shirts and last season's beautiful pleated dresses.

Christopher Raeburn's LFW production line...

Christopher Raeburn's rabbits

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Blink Discoveries: Holly Fulton

Another cutting edge, London based talent for you…

We love the bold, graphic style of Holly Fulton. A graduate of Edinburgh College of Art and The Royal College of Art, Fulton launched her own collection after working on womenswear and accessories for the amazing Lanvin. The combination of hand drawn, graphically styled prints layered with super bold embellishment create a really strong signature look. These are often layered up with super scale accessories to create a look that is dazzling from top to toe.

Holly Fulton’s Spring Summer 2010 collection is inspired by the to Art Deco architecture of New York. Simply sharp silhouettes create the perfect canvas for deeply detailed, architecturally inspired pattern and embellishment. This quote from Fulton’s website sums her look up perfectly: “My current signature style contains lots of geometric pattern lavished onto simply cut garments; big, luxurious, simple shapes with bold jewellery; bejewelled crystallised dresses and an eclectic mix of modern materials with a high end finish.”

Click here for more innovative, cutting edge new designers.

Holly Fulton Spring 2010 collection