Inspiration: Industrie’s first edition

So we were lucky enough to have gotten a hold of a copy of this huge scale new fashion magazine. Industrie hails itself as the ‘world’s first culture of fashion magazine’ so we were super excited to get this into our eager little hands (thanks Chris!).

Well, we’ve all had a good look, a flick, a thorough read, then rested it and had another good look. It’s a bit bemusing. The first half is somewhat dry, a little self indulgent and seems to have been created for the sight impaired (the text is massive!) but the back half of the magazine is delicious. We particularly like the Patrick Demarchelier interview (his work has been a long standing inspiration for our Creative Director) and the Giles Deacon ‘Greatest Hits’. Actually the shoot for the Giles retrospective is beautiful and the detail is goregous in this scale. We particularly loved the manicure on a couple of the shots. Wonder where we can get one of those?

So, now we are eagerly awaiting the next edition of this new mega mag, which is bi-annual. Will it be more like the front or the back of this one? We say more fashion shoots please, more colour, more on a page maybe- just in case the editors-in-chief are reading!

In the mean time, here’s that fab mani we were mentioning…

The opening spread to the Giles Deacon article in Industrie's first edition

Amazing nails in the Giles shoot