We do love a new label, and although Jena.Theo is not strictly brand new (they won the Fashion Fringe award in 2009), they had escaped our attention until this February’s LFW show at Somerset House. Founded by Jenny Holmes and Dimitris Theocharidis, who met at the London College of Fashion in 2002, Jena.Theo is the result of their combined creative skills and experience in design and buying, as well as their diverse backgrounds blending British and Greek influences.
What first attracted us to their AW’14 collection was the brilliantly bold pattern combinations and the diversity from denim through to structured, dramatic dresses. Much of the pattern is due to O.Two, aka James Carey, a graphic artist/ illustrator who joined the team in 2011. Romy, the Jena.Theo studio assistant, showed us through the collection which actually comprises of three parts- Pre, RTW and Denim. The pre-collection featured gorgeous tropical, brightly coloured pattern that was reflected in the mainline RTW, which diversified into wonderful metallic finishes, graphic lines and more structured base cloths. The denim offer works with the rest of the pieces, but is a separate and complete entity showcasing clever cutting, great finishes and cool graduated colour effects.
Already internationally stocked in prestigious stores Jena.Theo has made an impression on the fashion world, and we think this collection may be the one to bring this creative and innovative label into the general fashion crowd’s consciousness. I’ll be slipping into some of their AW’14 pieces as soon as they drop into Wolf and Badger or pop up at ASOS and Young British Designers.
For more new designers, take a look here.