So, day 3 and we still have loads of great LCF BA graduate show coverage for you. At this point I guess it would be wise to add a disclaimer: If we have mis-named any of the shows I am incredibly sorry. Just let me know who, what, where and we’ll amend it ASAP!
So, day three of the coverage from Distortion and its the last hit of festival streetstyle for now.
Its about great knits today, and a smattering of leather and denim too- well, it wouldn’t be a festival without some cool denim now would it? It is refreshing that the denim isn’t purely about cut offs. The knits are textural and quirky, with a touch of vintage chic- the poncho is both fashionable and functional in Copenhagen this Summer it seems, working very well with a key Copenhagen accessory- the bicycle!
For more inspirational streetsyle, just click here. Enjoy!
We have a growing passion for Fenwicks on Bond Street. Its always been a little bit in the shadow of the showier and more cutting edge fashion department store destinations, but its quietly been raising its fashion credentials, stocking some of our favourite brands from Vanessa Bruno and Paul & Joe to Surface to Air and Clu. To top it all off, we have been very impressed by the gorgeous and very stylish staff. We spotted this glitter knit clad young lady when we were in-store last week. She was very proper and phoned her boss before agreeing to pose for us. Thanks to them both!
For more streetstyle coverage, just click here. Enjoy!
Continuing our week of showcasing our lovely reports, now we have the ‘Knitwear’ edition to share with you.
Whether Spring/ Summer or Autumn/ Winter, for the past 18 months, the knitwear report has proven to be the category where we find lots of innovation and inspirational designs month upon month. Right about now, we do start to see a seasonal swing towards soft wovens or jersey, but the knitwear that we do manage to track down does look great. Yarns start to move towards cooler, cleaner handles like deliciously slubby linens and lots of fresh cotton- and this time around we have spotted tape yarns coming through really strongly too.
If you feel that our reports could be a good tool for your business, then don’t hesitate to contact us directly or have a look here to see who is your nearest agent. We’d be delighted to have the opportunity to show you the reports in their glorious, technicolour reality.
We were invited to the LCF‘s MA Graduate show at Victoria House. It was a wonderfully diverse show and all of the featured graduates delivered very polished and desirable work. We fell in love with the work of four graduates in particular. Each approached their particular discipline in a unique way and we were inspired by their methods as well as the results of their labours. Here is the first interview, in a small series, and we hope that you enjoy learning about some new creative talents who are imminently to be unleashed on the fashion industry.
Zoe Grace Fletcher‘s MA was in ‘Fashion and the Environment’ and she focused on knitwear, and more specifically the knitwear industry within the British Isles. The pieces shown, however, initially grabbed our attention from a fashion perspective with their amazing proportion, colour and texture. We then looked deeper into Zoe’s approach and learned the amazing journey that she took to create those pieces
So, over to Zoe…
I have always been obsessed with creating, making, doodling, knitting – anything to keep my hands and mind busy. Knitting was the perfect antidote – as a self confessed perfectionist I love having the total control of creating the fabric and silhouette shape at the same time. During my degree studying textiles and fashion the enjoyment of seeing the full journey of processes that went into creating a garment spurred me on to my final project. I became increasingly dissatisfied with the types of yarn available at reasonable prices, and didn’t understand why it was more expensive to buy British wool than wool and synthetic alternatives that had been shipped half way around the world. Delving deeper I was horrified to find that there was little left of what was once a great industry in Britain. This realisation spurred me to learn more about how we can sustain ourselves with the resources that surround us, to try and slow down the fashion trend of buying, buying, buying and take stock of the value and the craftsmanship that goes into each piece of clothing we wear.
My work evolves around the idea of slowing down the fashion cycle, Exploring the possibilities for drastic locality within the British Isles. To inspire, utilise and push the boundaries of British wool within the fashion sector, whilst inspiring a new generation to connect with and value their clothing.
Using 100% British wool that I have seen sheared (and attempted myself!), processed and spun locally, connecting with local experts and businesses to forge links between different design sectors, using natural plant dyes grown in Britain, and utilising traditional knitting techniques from a modern perspective, I hope to engage the consumer on a more personal level, and connect with them whilst showing the true value of their clothing in a fashion-led collection.
My belief is that to move forward, progress, and rebuild a once powerful industry that can provide local fashions and trends to local people, we need to look back to the past to see how communities worked together when the world wasn’t so connected. As well as seeing the importance of being interlinked globally with other nations, we also need to see the importance of being interlinked as transformed local communities.
To see a final collection of physical objects encompass many hard months of researching, learning, developing and making, as well as being able to pinpoint individual collaborations with lovely talented people throughout the designs was satisfying to see. Creating pieces in bold bright colours enabled me to challenge people’s perceptions of natural plant dyes and has spurred me on to think bigger and bolder next time.
What would your dream job be?
A creator of beautiful hand crafted pieces – knowing exactly where they came from and how they were made.
Possibly being an initiator for others to do the same and have a lovely platform for like-minded people to come together. As well as having the time to research and connect other designers and small businesses together to gain the best that we can out of our Great British resources – especially promoting the beautiful wool we have abundantly available, and continuing to push the boundaries of how it is used and interpreted in a fashion context to try and convert people away from fast throw-away fashion to loving one piece that can be dressed in many different ways to suit individual tastes.
I would love to experience many different areas of fashion design and see how sustainable thinking can be integrated into different sized business models – so I am open to many different research and design opportunities.
Who or what has proven to be your longest standing inspiration?
My local surroundings, friends and family constantly inspire me. Finding lovely people with genuinely amazing skills on my doorstep – that collaborate with me and teach me about subjects that go completely over my head as a designer, to create exploratory and unique outcomes always amazes me!
If not knitwear, what other creative discipline would you have chosen?
Since being really little I have explored every craft imaginable – I just love designing, making and seeing an idea come to life – I was never happier than when I was tucked in a quiet corner with some paper, pens, scissors and glue. I can’t sing, have no coordination or musical talent (except for a scratchy year on the violin) so it would definitely have to be an arty alternative that captured my imagination!
Can you see a place for sustainability at all levels of the fashion market?
Definitely, there are so many ways to incorporate a more valued fashion life-cycle, from up-cycling, customizing and buying vintage, re-skilling through education and workshops to encouraging people to treasure pieces for longer, combining a more ethical approach to production through providing a living wage and safe working environment within clothing manufacture, fair trade initiatives and organic approaches to raw materials, dyeing and finishing, combining technological advances within clothing, and creating valued pieces through traditional techniques and valuing craftsmanship skills whilst utilizing valuable resources effectively. Each different aspect overlaps and targets different areas of the fashion market- from high end to high street – so there’s no excuse!
What is the most exciting thing that you learnt on your MA?
That there is no one answer to ‘sustainability’, we have to continue to strive for more in many different areas, from bridging the gap between science and fashion, to seeing not only the importance of being interlinked globally with other nations, but also the need to be interlinked as local communities. Everyone on the MA had such varied opinions, principles and amazing skills that it was fantastic to work beside them, progressing such varied ideas and seeing such beautifully different outcomes all interlinking the need for change within the fashion sector.
What three words best sum up your aesthetic?
Practical, colourful, cherished.
There’s no other way to really attribute a label to this look, other than its utterly personal while still looking very fashion relevant. There are elements that are straight from the top ten of seasonal ‘must haves’, like her soft shirt worked as a dress, the shorter proportion of the T over the top and that laddered knit cardigan, but its the combination of textiles, proportions and the overall silhouette- plus those red lips coordinating with those boots- that just turns it into something very special.
Just click here if you’d like to see more inspirational streetsyle shots. Enjoy!
Have you enjoyed the last few posts highlighting our lovely reports? I do hope so. If you feel that these could be a good tool for your business, then don’t hesitate to contact us directly or have a look here to see who is your nearest agent. We’d be delighted to have the opportunity to show you the reports in their glorious, technicolour reality.
So, today its the chance of our wonderful ‘Knitwear’ report to shine. Actually, alongside the ‘Soft Wovens’ report, the ‘Knit’ report has been the easiest to fill month on month. Whether Spring/ Summer or Autumn/ Winter, the knitwear category has been the place to find great directional designs as the high street just keeps such great innovation constantly coming. Traditionally knitwear has always been overshadowed by jersey, but this is absolutely no longer the case.
All of you brilliant knit designers out there, we salute you!
If you’d like to see more about our reports, just click here, and remember that what you are seeing is just a small taster of what each report includes. Enjoy!
We spotted this rail of fashion joy when out retailing. I won’t reveal where I cheekily shot this as I want to be able to go in the store again!
The Celine collection is massively influential from a silhouette, textile and mood perspective. We also absolutely love the colour of this early Spring drop. Its was like a ray of Spring sunshine on a very grey London day. Enjoy!
Its been super chilly this past week or so in London, but that’s no excuse to lower your style standards. Asta popped out, in between snowfalls, to capture some very cool (yet cozy) East London style.
There’ll be some more for you tomorrow. For more streetstyle shots just click here. Enjoy and wishing all of our fans, friends and clients a very merry Christmas!
So we’ve shard with you the joy of our ‘Denim’ and ‘Jersey’ reports over the past couple of days. Today it’s the turn of our delightfully informative, inspirational and indispensable ‘Knit’ report. This is one of the most creative, versatile and exciting areas of any womenswear collection, so this is one of our most popular reports. Uniquely amongst our competition, we include lots of great yarn composition information alongside all of the brilliant style shots.
Here is a sneak peek at the first few pages in the November issue of this monthly report, and these were followed by almost 40 more pages; each one packed with amazingly detailed product shots. Over 100 images in total! Now, that’s a lot of wonderful inspiration for any buyer, designer, brand manager, retailer, merchandiser or creative director.
If you’d like to see a full version of this, or any of our reports, why not contact us or your nearest agent.
Click here to see the posts about our other reports.