We are always excited to spend time in the Estethica section at London Fashion Week‘s Somerset House based exhibition. This season there was a great buzz as the great and the good of the international fashion pack attended the champagne brunch for the official launch of this season’s Monsoon sponsored selection of brands. To become part of the Estethica family, brands must be working with Fairtrade, organic and/or recycled and upcycled materials. Its an amazing opportunity for the best ethical fashion businesses to be showcased at the heart of London Fashion Week. Here we feature some of the brands that we particularly loved this season.
Goodone is a contemporary womenswear brand with a distinctly London feel. Using pre and post consumer materials alongside new British textiles, all manufactured in the UK, they create a really energetic feel to the collection that features colour blocking and artfully mixed textures. Body con shapes offset oversized silhouettes. Bold brights interplay with softer neutrals. Thanks to the founder and creative director, Nin, who talked us through the AW’11 offer.
Partimi‘s AW’11 collection of poetic prints on soft and subtle silhouettes is a continuation from the theme of her first collection for SS’11 called ‘Dieu Bleu’. The Autumn collection is called ‘Garden’ and draws inspiration from childhood memories and lush winter gardens. Striking prints sit with sustainably sourced organic wool, silk and linen to create a soft and subtle yet luxurious offer. Thanks to Eleanor, the founder and designer of this label, for spending some time to talk us through the range. Do also check out Partimi’s stunning video showcasing the new collection.
Next to Partimi at Estethica, was Joanna Cave‘s collection of stunning jewellery. Joanna and Eleanor have been working together to accessorize the Partimi collection to great effect. Joanna’s collection of recycled silver and ethically sourced farmed pearls is produced in Athens where Joanna’s aim is to support an ancient, yet sadly dying tradition of expert jewellery making. The AW’11 collection is inspired by the delicateness of ballet, balanced with a strong Art Nouveau aesthetic which is particularly visible in the amazing headpieces.
We also love the jewellery collection of Little Glass Clementine, the creation of Clementine James. We spotted her work first of all as part of Selfridges ‘Bright Young Things’. The AW’11 collection, titled ‘Beautifully Dismantled’ showcases a range of pieces that come with the unique history attached to the collection of found objects that are merged to create small pieces of accessories art. James takes what she calls “broken treasure” and gives them a new life in combination with carefully selected recycled materials including memorial china and discarded love notes.
Lu Flux has developed her unique and wonderfully playful handwriting in a new direction for AW’11, channeling a sea style theme with her ‘Sea and be Seen’ collection. The Lu Flux collections are handmade in the UK, principally from carefully sourced vintage fabrics. The Autumn offer brings gorgeous tweeds, rich velvets and chunky wools into the mix with artfully sketchy embroideries of fantastical sea creatures. We particularly love the almost architectural shift dress with the clam inspired hemline!
Finally we have Michelle Lowe-Holder who’s AW’11 collection is a brilliant extension of her origami style, intricately folded accessories collection. This season plaids and prints layer into the collection, along with flashes of metallic foiled sections. The range is created from hand cut or crocheted pieces interlaced with off-cuts of previous collections, end of line ribbons and cuttings sourced from local factories. An additional layer of texture and colour is introduced with bold and bright flocking which has been applied to charity shop finds as well as pieces designed and created specifically by Lowe-Holder.
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