It seems I may be a season or so in discovering this new London based womenswear label. But better late than never I suppose! After coming across Trager Delaney at London Fashion Week it seemed as if I suddenly kept spotting this label everywhere (a huge window display at Joseph, an article in Vogue, product in Matches). This pair have made quite an impact on the British fashion scene.
Dane, Kim Trager and Brit, Lowell Delaney met while studying fashion at St Martins. After interning at prestigious labels like Celine, Sonia Rykiel and Haider Ackermann they have brought together their respective experience and channeled it into this rather brilliant own label. Aside from the AW’13 collection just looking incredibly fresh, innovative and sophisticated, the pair have utilized some really exciting technical fabrics yet this doesn’t feel like a ‘function’ driven offer at all. If anything it’s ultra elegant in a really modern way. I do wish, however, that there wasn’t fur in the collection, but perhaps this is related to Trager’s Danish heritage. I wonder what the Brit retailers will make of that part of the collection?
We spent a brief moment talking with Kim Trager at London Fashion Week, while Lowell Delaney was busy showing buyers the collection. It seems the duo have a very clear plan for their brand which involves a slow and steady growth and a very conscious focus on selling through the very best boutiques (Joseph and Matches are not a bad start don’t you agree?).
I really look forward to seeing where this duo go next with their collection. If all of the attention they are currently enjoying is anything to go by, they have a very exciting future ahead of them.
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