“Blink” SS’12: Rochas rocks our world

I have to say that Rochas isn’t one of the first names that springs to mind when I’m thinking of my favourite labels, or even when I think of the more influential names in the fashion industry. When I spotted this SS’12 show in a couple of the magazine show round ups, I was intrigued and wanted to see more. It was like a wonderfully welcome breath of fresh air during one of my many days spent trawling the show coverage, trying to divine what I’m feeling will evolve into SS’13’s key trends.

Rochas’ artistic director, Marco Zanini described this collection “Like a journey through the vortex of cinema.” Well, if you fall into this particular vortex, you’ll emerge like a Hitchcock heroine who has collided with a large dose of B movie quirkiness. ‘New Look’ silhouettes, refined and classic textile choices, a pastel infused palette and a bonkers floral print were all perfectly accessorised with beehive hairdos and cool, cats eye shades. Well, Mr Zanini, you have a new fan. If I could, I would be a Rochas girl for every day of Spring Summer 2012…

All of the images are from the amazing Style.com. Click here to see their full coverage of this gorgeous show.

Rochas, SS'12. Image from Style.com

Rochas, SS'12. Image from Style.com

Rochas, SS'12. Image from Style.com

Rochas, SS'12. Image from Style.com

Rochas, SS'12. Image from Style.com

Rochas, SS'12. Image from Style.com

Rochas, SS'12. Image from Style.com

Rochas, SS'12. Image from Style.com

Enjoy! Lucy