So, we’re elbow deep in AW’12 shows already, with NYFW nearing its end and the wonder that is LFW about to begin. As you know we don’t feature lots and lots of show coverage as the big guys can do a more instantanious and complete job on that than us. We’re more about a broader look at the inspiration emerging through all levels of the fashion industry, with our sights mostly directed on London. Well, we do have a good excuse for featuring coverage from this particular collection…
Preen is a British label, essentially. Justin Thornton and Thea Bregazzi founded the brand in London, and even though they show in New York, we’re still claiming them as our own. It’s one of our favourite collections so far, and not just because they’re British! The powerful yet elegant take on modern femininity is really exciting, building on the growing ‘ladylike’ direction and taking it forward into a strong and graphically inspired look. Perhaps a touch of 60′s blended with Preen’s love of all things Victoriana? This is elegance rewritten for the 21st Century.

Preen, AW '12

Preen, AW '12

Preen, AW '12

Preen, AW '12

Preen, AW '12

Preen, AW '12

Preen, AW '12
Enjoy! Lucy












