Thanks goodness these don’t require those dodgy cinema specs to appreciate their 3D beauty. Fashion has embraced texture for Summer 2013. This is about grand scale, brave and beautiful detailing that borders on the sculptural. This is a modern approach to femeninity, celebrating strength and boldness. These looks are like saying “Yeah, I’m a lady, and what of it?” whilst planting your hands firmly on your hips.
I absolutely LOVE this campaign from Selfridges. This gorgeous and genius store is offering you an escape from the crazy, high volume, constant stream of information and over stimulation that we experience every waking moment. From the ‘Quiet Shop’ and ‘headspace pods‘ to brilliantly ‘silenced’ product, Selfridges embraces ‘No Noise’.
I particularly like the non branded products created exclusively for this campaign, including such iconic everyday items as Heinz ketchup and baked beans, as well as the store’s shopping bag and right through to ultra-desirable product like unbranded creme de la mer and an exclusive collection from Acne. Very clever stuff, but in a very quiet way. We like that you make us stop and think, and then subtly encouraged us to stop stopping and start shopping…
Selfridges 'No Noise' campaign, January '13
Acne as part of Selfridges 'No Noise' campaign, January '13
It’s to be expected as the party season approaches, but actually we’ve been seeing some stunning metallic looks right through this Autumn Winter. The most recent rash of silvers and gold pieces are looking fabulous for statement daywear, accessories and wonderfully dramatic eveningwear. High shine, gorgeously glossy and a really fresh way to add seasonal sparkle without falling back on the classic sequin (although there are plenty of those to be had too!).
Selfridges know how to put on a good show, and this Christmas it’s a show of their Christmas campanology skills. The tall atrium space has been filled with a series of huge, glossy bells that move up and down while ringing out festive chimes. It is really lovely and very atmospheric. Not too schmaltzy, but striking the perfect note (urgh) between sweet and chic.
Selfridges Christmas bells
Selfridges Christmas bells
We love this video showing how the Christmas windows came together too.
Selfridges have been slowly but surely overhauling their fashion floors, and the transformation is almost done. Before the changes, Selfridges was already a fabulous fashion destination- but now it’s a superior style shopping hot spot!
When I popped in yesterday I was delighted to spy some more changes on the 3rd floor. Acne now have a gorgeous dedicated space. It’s a plush, yet minimalist spot. There’s not a huge amount of product, but that in fact makes it feel even more appealing and innovative. It feels like a gallery space rather than the, perhaps more normal ‘sales per square foot’ driven experience. I guess that also reflects the fact that, although Acne is not ultra high end, the price level and handwriting is still pretty aspirational. Beautiful.
There are some great Christmas windows out there right now. Topping our favourites list is Liberty‘s steam train themed scheme and the sparkle-tastic Selfridges windows. We do love a bauble, but I must admit that my absolute favourite current fashion windows are not terribly Christmassy at all. We spotted this genius display in the Moschino windows yesterday. Okay, I could very well be totally swayed by this window because it features a huge cat, but I do truly think it’s the whole wonderful Tim Walker-esque fantasy approach that is perfect for this quirky and creative brand, and so utterly charming.
Madame, you’re interested as dressing as a sunshine yellow budgerigar? Then you’ve come to the right place!
Moschino, Conduit Street
For more store windows featured on the “Blink” blog, click here.
I am a huge Tatty Devine fan, and I’m a big Selfridges devotee. So what could be better than a Tatty Devine pop up in Selfridges!
Perfectly timed to help you sort a Christmas gift for the accessories addict in your life- or a bit of self gifting perhaps! You can design your own ‘Name Necklace’, choosing the font, scale and colour. You can then watched the super skilled Tatty team make it for you on the spot with the special mini laser-cutter, all housed in the special Tatty Devine hut, just inside the Duke Street entrance, not far from the swishy new Topshop concession.
Tatty Devine at Selfridges
Tatty Devine at Selfridges
For more great accessories posts, just click here.
Louis Vuitton have unveiled an amazing take-over of Selfridges’ windows, as well as turning the Concept Store space into a mini Louis Vuitton store filled with the spotty gorgeousness of their collection created in collaboration with Japanese artist, Yayoi Kusama. This is a super duper spot overload, and we love it… well, most of it. I have to say I was quite disturbed by the lifelike appearance of the life size wax models of Kusama in the corner window installation!
Kusama models in the Louis Vuitton windows at Selfridges
To celebrate the opening of the Louis VuittonKusama Concept Store at Selfridges London, Louis Vuitton and Selfridges have created “Spot the Difference”, two super cute short films starring the equally cute fashion blogger, artist and DJ, Bip Ling.
Viewers are invited to literally, spot the differences between the two films. Once you spot any one of the five differences, just submit your entries into the “Spot the Difference Competition” by tweeting @LouisVuitton_UK, and including the hashtag #LVKusama. Five winners will be selected at random and each will receive each a copy of Lewis Carroll’s “Alice’s Adventures in Wonderland” illustrated by Yayoi Kusama.
The competition started yesterday and will close on 7th September 2012, so don’t hang about! Winners will be announced via the @LouisVuitton_UK Twitter account on the 12th September 2012.
Film 1 –
Film 2 –
To celebrate the launch of its most significant global artistic collaboration to date, on 24th August, Louis Vuitton will unveil an extraordinary take-over of Selfridges’ windows as well as the Concept Store. An unprecedented 24-window design by Yayoi Kusama, will announce the collaboration between Louis Vuitton, the illustrious Japanese artist and Selfridges. The poem “Love Forever” has been written by Kusama herself, which features in the videos, will also feature in all 24 windows of the London department store, effectively wrapping the building.
Louis Vuitton has maintained a close relation with the world of art. Strengthened by this tradition, which has been intensified under the artistic direction of Marc Jacobs, Louis Vuitton is happy to associate itself with the first retrospective
dedicated to the Japanese artist Yayoi Kusama.
Bip Ling gets ready to be shot for the Louis Vuitton Yayoi Kusama video
The Jubilee weekend is almost here, and retail has certainly grasped hold of this opportunity with both hands. Barely is there a window that doesn’t feature something Jubilee related. I have to say that this has led to a bit of Union Jack fatigue on my part. That’s why I thought Selfridges approach was so refreshing. If you’re going to do it, then why not really go for it with swathes of bright coloured, flag themed bunting. Looking wonderfully dramatic in the huge drop of the central escalator.
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