If you were following my Twitter feed yesterday you’d have spotted that we were mostly in East London, hitting various SS’14 Press Days. Whilst over that side of town, I decided to head to a couple of stores that I’ve been meaning to visit for a while. The first is the House of Hackney. This Shoreditch flagship store reflects this pattern driven brand to the nth degree. It’s a mind boggling, eye popping visual treat.
House of Hackney was founded in London in 2010 as an interiors label. Now they have diversified in to fashion and accessories too, building the whole brand around their unique focus on bold pattern and product that is made in England. These patterns may be translated in ways that are utterly modern but in fact the overall impression is of an historic elegance and of traditional craft. The way that the pattern is so intensely layered in the store made me think of those overblown interiors that you can imagine epic characters like Oscar Wilde occupying whilst pondering what to write in his book ‘The House Beautiful’.
Amongst all of the amazing interiors oriented product there is a wonderful collection of fashion too. The patterns that the label use work just as perfectly on a lampshade as they do on a fabulous pair of velvet shorts dungarees or a luxe sweatshirt. My eye was particularly drawn to these amazing shoes, made in collaboration with Underground, the British footwear brand of choice for the original New Romantics, Goths and grunge kids.
I do love a crepe sole, ever since I discovered creepers as an art student some time ago (ahem…). The difference with these beauties though is that the sole is crisp white and the upper is printed with one of House of Hackney’s signature patterns. Another addition to the Christmas list. I’m a size 5 in case you were wondering!