Selfridges is keeping the other fabulous fashion mega-stores on their toes with a strong commitment to creative retailing, innovation and the pursuit of exciting new brands. We were delighted to see that they had quickly flipped out of sale mode and embraced the new year with a crop of shiny new talent showcased in the January store windows.
Titled ‘Bright Young Things’, Selfridges has dedicated 20 separate windows to 20 young designers and artists. They have called this “the gift of a window to the world – a giant calling card that will be seen by over one million people every week.” That’s a pretty impressive gift to give these emerging talents. Items from these designers are available in pop up locations in-store and on-line too. There are 10 more names to be showcased in February. We can’t wait to see who they have selected to support.
Here are our favourites from January’s crop. Have a look on Selfridges website for more details on each designer.