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Posts Tagged ‘trench coat’

“Blink” Retail: Burberry gets Technical

Wednesday, July 31st, 2013

The other day I was researching a lecture that I was planning on brands and how they interact with social media. I chose Burberry as my case study because even though they celebrate their heritage and roots at every turn, they are also very possibly the most progressive of luxe labels when it comes to the way they interact using social media, constantly embracing new opportunities and also driving this field forward. I knew pretty much what Burberry had been up to in this field, and then I came across a new initiative that they had introduced at their AW’13 show in February. If you fell hard for any of the new coats or bags shown in that wonderful latex, skin printed and heart filled collection, you could order one (or ten?!) straight from the catwalk, with the additional free option to have your name engraved onto the metal coat tag or on the bag plate. Now that really is a bespoke service.

Aside from the joy of owning a piece of new season Burberry before the rest of the planet, and having it personalized to boot, each of these items will also feature some rather snazzy in-built technology. By passing your smart phone over the product, or by standing in front of special mirrors in the Regent Street store, you will reveal video footage showing your selected style’s journey from inception to production. Amazing.

This just leaves me wondering what on earth they’ll come up with next.

For more retail news, just look here.

“Blink” London Fashion Week: Streetstyle

Tuesday, March 13th, 2012

London Fashion Week, Somerset House

London Fashion Week, Somerset House

London Fashion Week, Somerset House

London Fashion Week, Somerset House

For more on London Fashion Week, click here. For more on streetstyle, click here. For more of our Accessories posts, click here.

Enjoy! Lucy

London Fashion Week- en:Trenched

Thursday, February 25th, 2010

In keeping with the chilly and rainy weather, the fashion pack were rocking some really fantastic trench coats and macs. We’re not competing with Christopher Bailey’s ‘The Art of the Trench’ with our mini review here. Well, maybe a little bit!

At “Blink” we love a classic injected with a new lease of life, and a certainly what’s been happening with the old standard trench coat for the past few seasons. Working lovely chino style neutral shades or forever brilliant black. In classic, strict and military feeling cuts or something much more feminine. All are perfectly fashion fabulous  in our view.

Click here for more on London Fashion Week.

London Fashion Week

London Fashion Week

London Fashion Week

London Fashion Week

London Fashion Week

London Fashion Week

London Fashion Week

London Fashion Week